SINGAPORE, January 28, 2021 / PRNewswire / – Traditionally one of the largest annual travel seasons for Asia Pacific Travelers, this Lunar New Year Agoda reveals changing travel patterns emerging after COVID. This year, travelers are discovering off the beaten path destinations as as well as visiting traditional tourist hotspots. Family or group travel is the most popular type of travel, and some travelers indulge themselves and indulge in more high-end stays. There’s also an upward trend in finding and booking Agoda Homes – non-hotel accommodations that provide more comfort for the home, including kitchens, separate living and sleeping areass.

With most of the international borders closed these domestic New Year destinations will enjoy the spotlight with and places like Xi’an (China), field (Indonesia) and Langkawi (Malaysia) debut in their markets’ top eight New Year destinations waiting to be explored. Across the region, family or group travelers are the number one traveler as many people plan to celebrate the lunar new year with loved ones. Thai and Indonesian travelers in particular are more focused on traveling with relatives and friends this year as families or groups take on couples as top travelers this year compared to last year’s celebrations. However, couples took over groups or families as the most popular Lunar New Year travelers in China this year and continued to dominate the top spot for Japan and the Phillipines. in the JapanSolo travelers remained the second most popular type of traveler. Travelers treat themselves to upgrades. Malaysian, Indonesian, and Vietnamese travelers are taking advantage of cheap deals to upgrade to 4-5 star accommodation this year, while Chinese travelers maintain their desire for luxury stays. While hotels continue to rank higher than non-hotel accommodations, which include serviced apartments, unique homes, villas, and resorts, non-hotel accommodations have become increasingly popular for travelers from out Indonesia, Malaysia, Taiwan and Vietnam traveler.

“Just like the mythical ox of the Chinese zodiac, the Asian traveler is proving his resilience and strength in this lunar new year through his determination to get away and make the most of domestic travel opportunities. Unlike times without COVID, our data shows us that beach and countryside locations are more popular than city breaks and high-energy destinations. People want to reward their hard work and resilience with improved stays in prime locations, be it at beach destinations like Phu Quoc (Vietnam) or Boracay Island (the Phillipines), like picturesque mountains Khao Yai (Thailand) and Chiayi (Taiwan) or historical cultural destinations like Xi’an (Mainland China),“said Timothy Hughes, Vice President Corporate Development. Market specific data


  • While metropolis, including Tokyo (# 1), Osaka (# 3), Yokohama (# 4), still dominate the list, Okinawa With its warmer climate and whale watching, it jumps five places to 2nd place.
  • 2021 top travel types will be managed as couples, single travelers, groups and families.
  • Japanese travelers prefer cheap accommodation (1-3.5 stars).

Editor’s note Data is based on Agoda search data collected on January 10, 2021with comparable check-in dates as the first day of the LNY for the respective year – January 25, 2020 and February 12, 2021. About Agoda From its beginnings as an e-commerce start-up in Singapore In 2005, the Agoda digital travel platform grew into a global network of over 2 million properties in more than 200 countries and territories worldwide, offering travelers easy access to a wide range of luxury and budget hotels, apartments, houses and villas all Budgets and travel occasions. In 2019, Agoda added a flight product and packages to make traveling even easier. Headquarters in SingaporeAgoda is part of Booking Holdings (Nasdaq: BKNG) and employs more than 4,000 people in 28 countries. and the Agoda Mobile app are available in 39 languages

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