Agoda’s data continues to see trends of emerging destinations across multiple markets as travelers primarily continue to stick to domestic travel and to explore their own ‘backyard’.

BANGKOK, THAILAND – Big cities and tourist favorites are back in favor for travel this Lunar New Year as travelers head to tourist hotspots to ring in the year of the Tiger, according to booking data from digital travel platform, Agoda. Asia wide, the data shows metropolitans and capital cities as top destination choices, including Shanghai (#1 China), Tokyo (#1 Japan), Kuala Lumpur (#1 Malaysia), Manila (#1 Philippines), and Bangkok (#1 Thailand). While in other markets, classic resort destinations are travelers’ top picks, including Bali (#1 Indonesia), Jeju Island (#1 Korea), Taichung (#1 Taiwan), Phu Quoc Island (#1 Vietnam).

Agoda’s data continues to see trends of emerging destinations across multiple markets as travelers primarily continue to stick to domestic travel and to explore their own ‘backyard’. New to this year’s top eight most popular destination lists are Berastagi (#6 Indonesia) and Hongcheon-gun (#5 Korea) which boast their great escape to nature. Nantou with stunning mountain and lake comes in at #8 in Taiwan’s list. Coastal city Quy Nhon (Binh Dinh) rounds out Vietnam’s top eight list. In Malaysia, seaside Kota Kinabalu re-joins the ranks at #7 and gateway to Malaysia, Johor Bahru at #8.

Travelers from China, Malaysia, and Vietnam maintain their preference for 4-5 star accommodation, followed by 1-3.5 star and non-hotel accommodation. Korean and Thai travelers are upgrading their stay this year to a more upscale accommodation (4-5 star). Travelers from Japan and Taiwan continue to opt for budget accommodation (1-3.5 star). While Indonesian travelers this year saw a shift from 4-5 star to 1-3.5 star.

Top eight most popular destinations by market for Lunar New Year 2022

China

Indonesia

Japan

Korea

Shanghai

Balinese

Tokyo

Jeju Island

Macao

bandung

osaka

Seoul

Hong Kong

jakarta

Fukuoka

Busan

Taipei

Yogyakarta

Okinawa Main island

Sokcho-si

kaohsiung

Medan

Nagoya

Hongcheon gun

Beijing

berastagi

Sapporo

Gangneung-si

Guangzhou

Puncak

Kyoto

incheon

Taichung

Batam Island

Yokohama

Pyeongchang gun

Malaysia

Philippines

Taiwan

Thailand

Vietnam

Kuala Lumpur

manila

Taichung

Bangkok

Phu Quoc Island

Penang

Boracay Island

Taipei

Chiang Mai

Dalat

Malacca

Cebu

kaohsiung

Khao Yai

Nah Trang

Ipoh

Tagaytay

Tainan

Phuket

Vung Tau

Langkawi

Davao City

Hualien

Hua Hin / Cha-am

Phan Thiet

Port Dickson

Baguio

Yilan

pattaya

Ho Chi Minh City

Kota Kinabalu

Bohol

Chiayi

Krabi

da nang

Johor Bahru

batangas

nantou

Chiang Rai

Quy Nhon (Binh Dinh)

Thailand
Bangkok, Chiang Mai, Khao Yai, Phuket hold their spots firmly, taking the top four places respectively. Hua Hin/Cha-am (#5) and Krabi (#7) both jumped up the ranks one spot, while Pattaya (#6) and Chiang Rai (#8) went down one place each.