Agoda Reveals Most In style Locations for Lunar New 12 months

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(19/01/23)
Agoda has revealed that Japan is the most sought after destination for travelers across Asia as they usher in the Lunar New Year.

According to search data from the global digital travel platform, Japan was the most searched destination overall, followed by Malaysia and Thailand.

Notable exceptions to the trend include travelers from China and Japan who, seeking winter sun, push Thailand to the #1 spot for these origins.

Thai travelers, however, are looking to head to the cooler climes of Japan.

Overall, the top eight most searched destinations on Agoda was Japan, Malaysia, Thailand, Indonesia, Singapore, Vietnam, South Korea and Philippines.

“It is great to see confidence in international travel returning especially in the more recently opened markets of Japan, Korea and Taiwan,” said Omri Morgenshtern, Chief Executive Officer of Agoda. “We expect there will be a surge in travel from mainland China, with Thailand, Macau, Taiwan, Hong Kong and Japan back on the wish lists this Lunar New Year. However, it might be too soon to expect a full recovery, given the challenges with flight capacity and prices.”

Agoda’s search data also reveals the top choices within the three most popular markets by volume, Japan, Malaysia, and Thailand. Cosmopolitan cities are a major draw in Japan, with Tokyo, Osaka and Fukuoka being the three most searched destinations.

Reflective of its appealing cultural heritage and its bustling city vibes, Agoda’s search data shows Kuala Lumpur taking top spot in Malaysia, followed by Malacca and Penang in second and third place respectively.

In Thailand it’s Bangkok that takes number one slot, followed by coastal party town Pattaya and culture-rich Chiang Mai in the north.

Agoda’s Top CNY 2023 Destination Searches by Country

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