Dark/Light mode
Agoda has revealed that Japan is the most sought after destination for travelers across Asia as they usher in the Lunar New Year.

According to search data from the global digital travel platform, Japan was the most searched destination overall, followed by Malaysia and Thailand.

Notable exceptions to the trend include travelers from China and Japan who, seeking winter sun, push Thailand to the #1 spot for these origins.

Thai travelers, however, are looking to head to the cooler climes of Japan.

Shrine in Soma, Japan. Picture by Steven Howard of TravelNewsAsia.com

Overall, the top eight most searched destinations on Agoda was Japan, Malaysia, Thailand, Indonesia, Singapore, Vietnam, South Korea and Philippines.

“It is great to see confidence in international travel returning especially in the more recently opened markets of Japan, Korea and Taiwan,” said Omri Morgenshtern, Chief Executive Officer of Agoda. “We expect there will be a surge in travel from mainland China, with Thailand, Macau, Taiwan, Hong Kong and Japan back on the wish lists this Lunar New Year. However, it might be too soon to expect a full recovery, given the challenges with flight capacity and prices.”

Agoda’s search data also reveals the top choices within the three most popular markets by volume, Japan, Malaysia, and Thailand. Cosmopolitan cities are a major draw in Japan, with Tokyo, Osaka and Fukuoka being the three most searched destinations.

Reflective of its appealing cultural heritage and its bustling city vibes, Agoda’s search data shows Kuala Lumpur taking top spot in Malaysia, followed by Malacca and Penang in second and third place respectively.

In Thailand it’s Bangkok that takes number one slot, followed by coastal party town Pattaya and culture-rich Chiang Mai in the north.

Agoda’s Top CNY 2023 Destination Searches by Country

Latest HD video interviews: Amari Watergate Bangkok – 4K Video Interview with Sukamal Mondal, Area GM, Bangkok Riverside Fest 2023 – 4K Video Interview with Frederic Kolde, Business Travel Trends in Asia Pacific – Video Interview with Brett Thorstad, Sabre.


IHG Signs voco Hotel in Gurugram, India
Agoda Reveals Most Popular Destinations for Lunar New Year
Air Serbia Signs Codeshare Agreement with Qatar Airways
Delta Increases Airbus A220 Orders to 119 Aircraft
Jumeirah Bali Appoints Paula Choi as Wellness Consultant
Connexus Travel Appoints Eric Lau as General Manager
Rugby Sevens Returns to Hamilton, New Zealand
CWT Wins Siemens Gamesa Renewable Energy Contract
Accor to Expand Legendary Orient Express Brand to Cruise Market
Emirates to Increase Stansted Flights; Resume A380 Service to Birmingham, Glasgow and Nice
Asia Digital Engineering Opens MRO Facility in Johor Bahru, Malaysia
Marriott Signs Three Hotels in Brazil
Malaysia Aviation Group Joins UN’s Global Compact Initiative
Two Executive Appointments at Diethelm Travel Group
Undisclosed Customer Orders Fifteen E195-E2 Aircraft
Increased Demand in Asia Pushes Finnair to Increase European Flights
Emirates to Resume Direct Dubai – Hong Kong Flights
Hong Kong Airport Handled 5.7 Million Passengers in 2022
Phuket Shines as Aeroflot Names Most Popular New Year Destinations
Thai AirAsia Unveils Amazing Thailand, Amazing New Chapters Aircraft Livery
Wyndham Opens Hotels in Thailand and Vietnam
Etihad Airways to Launch Flights to Copenhagen and Dusseldorf
Rolls-Royce Tests MTU Engine with 100% Hydrogen
Air France-KLM’s NDC Content Now on Travelport+
Hyatt Opens Thailand’s First Andaz Hotel
Four Seasons Resort and Residences at The Pearl-Qatar Starts Accepting Reservations
Brian Tong Appointed AGM of Waldorf Astoria – Greater China and Mongolia
Hong Kong Reports Provisional Arrivals for 2022; Outlines Global Promotions
Emirates to Offer High-Speed ​​Inflight Broadband on 50 New A350s
Airbus Delivered 661 Commercial Aircraft to 84 Customers in 2022
Cyprus Airways Appoints APG Hellas as GSA in Greece
Australia Upgrades Airport Tech with Self-Service Biometric Kiosks
Emirates to Resume Tokyo Haneda Flights in April
Chiva-Som Hua Hin Appoints Patience Sangwa as Resident Naturopath
Asia Pacific Airlines’ RPK Up 499.2% in November
Etihad to Double Number of Flights to Bangkok, Thailand
Hyatt Opens Riverside Hotel in London, England
airBaltic to Offer Free High-Speed ​​In-Flight Internet to Every Passenger
Savio Fernandes Joins Four Seasons Bengaluru as Director of F&B
CWT Appoints Richard Thompson as Global Head of ESG and Employee Experience
Accor Opens Grand Mercure Resort in Seminyak, Bali
Peter Pottinga Returns to Thailand as GM of Luxury Hotel in Chiang Mai
Ritz-Carlton Appoints Amanda Joiner as Head of Leadership Center
OAG Report Highlights World’s Most Punctual Airlines and Airports
Boeing Reports Total Orders and Deliveries for 2022
Marriott Opens Second JW Hotel in Germany
Air Cairo to Implement Accelya’s Revenue Management Solution
Emirates Completes IOSA with Zero Findings
China Airlines Partners Toutouan and JIA to Upgrade Japanese Inflight Cuisine
IATA Reports November Traffic; Governments Playing Science Politics
Accor Rebrands Hotel in Cairns, Australia
PIA Extends Partnership with Saber
Ascott Appoints Serena Lim as Chief Growth Officer
Martin Zarybnicky Joins Anantara Siam Bangkok Hotel as General Manager
InterContinental Singapore Appoints Kenny Chung as Executive Chef
Airbus Partners VDL Group for Airborne Laser Communication Terminal
Asia Pacific Airlines’ Air Cargo Volumes Down by 18.6% in November
Lamberto Martinello Joins ATR as Head of Communications and Corporate Branding
Manchester United and Marriott Create Unforgettable Experiences
Etihad Airways to Increase Flights to China
Anthony Tschudin Joins Four Seasons Chiang Mai as Resort Manager
Aeroflot Launches Six New Routes to Mineralnye Vody
British Airways Unveils New Uniforms
Elbit Systems to Establish New Tank Simulation and Training Centers for IDF
Accor Prepares to Open First Ibis Budget Hotel in Cambodia
Cebu Pacific Takes Delivery of Ninth Airbus A320neo
Emirates to Promote Tourism to Bahamas
Etihad Airways Appoints Arik De as Chief Revenue Officer
Korean Air CEO’s New Year Address to Employees
Christoph Strahm Appointed GM of Pan Pacific Hanoi
Four Seasons Resort Seychelles Reopens Three-Bedroom Beach Suite
BA Euroflyer Increases Short-Haul Flights for Summer 2023
China Airlines Launches Taipei – Da Nang Flights
United Airlines to Resume San Francisco – Hong Kong Flights in March
Maximilian Schillik Joins Four Seasons Hotel Seoul as Director of Rooms
Marriott Expands AC Hotels Brand to China
British Airways to Launch Flights Between London Heathrow and Florence, Italy
IHG Signs India’s First Voco Hotel
Hong Kong Rugby Celebrates New Year with Youth Tournament
Egyptian Air Force orders 12 Boeing CH-47F Chinooks
Onyx Hospitality Opens 96-Room Hotel in Hong Kong
TurboJET to Resume HKIA – Macau Ferry Transfer Service on 30 December
Aeroflot to Launch Flights Between Irkutsk and Bangkok, Thailand
Marriott Opens All-Inclusive Autograph Collection Resort in Cancun, Mexico
Jetstar Celebrates Christmas with Arrival of Two A321neo LR Aircraft
Malaysia Airlines and Saudia Expand Partnership with Codeshare Flights
Stephanie Linnartz to Leave Marriott for Under Armour
Groupe GM Redesigns Pascal Morabito Contemporary Hotel Guest Amenities
Accor Opens ibis Hotel in Chiang Mai, Thailand
Korean Air Receives China’s Approval for Asiana Acquisition
Nicolas De Gols Appointed GM of Le Royal Monceau – Raffles Paris
BOC Aviation Increases Boeing 737 MAX 8 Orderbook to 80 Aircraft
Leon Baum Moves to Egypt as GM of Four Seasons Resort Sharm El Sheikh
Radisson Opens First Safari Resort in Africa
Air New Zealand Partners Four Companies for Mission NextGen Aircraft
CIAF Leasing Takes Delivery of Three Embraer E190s
Star Alliance Appoints Charlotta Wieland as Interim CEO
Urs Aebi Appointed GM of Cape Fahn Hotel in Koh Samui, Thailand
World Rugby Sevens Challenger Series 2023 to Take Place in South Africa in April
Amari Watergate Bangkok – 4K Video Interview with Sukamal Mondal, Area GM
Bangkok Riverside Fest 2023 – 4K Video Interview with Frederic Kolde, Anantara Riverside Resort
Business Travel Trends in Asia Pacific – Video Interview with Brett Thorstad, Sabre
Pictures from Miss International Queen 2022 in Pattaya, Thailand
HD Video Interviews from Miss International Queen 2022 in Pattaya, Thailand
Is Siam Seaplane Ready for Take Off? Interview with Dennis Keller, Chief Business Officer
HD videos and interviews
Podcasts from HD Video Interviews
RSS Feed – Travel Industry News
Ticker – Travel Industry News
Travel Industry News Archives
Travel Trade Shows
High Res Picture Galleries
Travel News Asia – Latest Travel Industry News