Legacy Ventures, with the help of Sims Patrick Studio and Brand Verve, completed the $ 5 million renovation of the Glenn Hotel in Atlanta, part of Marriott International’s Autograph Collection.
The 110 room Glenn Hotel in Georgia’s state capital has successfully emerged from extensive restructuring.
Combining heritage with modern style
The Glenn Hotel has undergone a 12 month transformation program that includes both the stylish design of Sims Patrick Studio and the brand strategy and positioning knowledge of Brand Verve. Investment, development and management company for the hospitality industry Legacy Ventures – the original developer and current manager of the hotel – oversaw the updating of all public areas and rooms in this elegant Autograph Collection hotel, emphasizing its warm hospitality through Mediterranean spirit and style.
“The Glenn has a really bespoke and intricate design – every detail throughout the design has been curated with the guest’s experience and sense of place in mind,” said Legacy Ventures, director of design and construction Akash Gaur. “The guests will feel and experience the family hospitality of the south, will not want to leave and will be happy to return.”
As early as 2006, the adaptive reuse of the property by Legacy Ventures ensured the preservation of the original architectural elements of the former office building, which was built in 1923 and is listed on the National Register of Historic Places. Owned by private equity firm Tripoli Management, the hotel is near the Atlanta State Farm Arena, Mercedes-Benz Stadium, Georgia World Congress Center and Centennial Olympic Park.
Southern-inspired design
Every element of the redesign supports the hotel’s new branding as the Pride of Atlanta. Guests are greeted with the phrase “There is a lion in every southern heart” before settling into living and dining areas that use custom millwork and the colors of the city’s forest landscape.
From the artwork to the door knocker, a lion motif is repeated throughout the scheme, alluding to the 39 carved stone lion heads that can be seen on the historic cornice of the building. The Glenn Hotel also recognizes the creative community, with meeting rooms named after well-known writers from the south whose works are on the hotel’s bookshelves.
Meanwhile, the property’s famed Mediterranean restaurant, Glenn’s Kitchen, has benefited from a complete redesign, with interiors reminiscent of whitewashed bricks, ship locks, angled shutters, and accents of a southern porch. The SkyLounge on the roof has been completely redesigned as a comfortable veranda. An improved, detachable case ensures that guests can enjoy the room in any weather.
