Nick Travers, director at Techne Architecture + Interior Design, said customers are looking for distinctive hotels in all sorts of geographic locations, not just downtown areas.
A hotel with 150 rooms is planned for the Levantine Hill winery.
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“[There is] absolutely no cookie cutting, ”he said.
Two examples are the Metung Hot Springs Resort and the 12 Apostles Hot Springs Resort in Victoria. Both focus on high-quality pampering and wellness and are characterized by environmental compatibility and design as key attributes.
“The developers of these assets typically don’t seek speculative ROI, but rather to create an asset that fits a broader portfolio strategy or at the smaller end of the market are owners who want to combine lifestyle with business,” Freeman said.
In Rockley, a town of 200 people three hours from Sydney, famous restaurateur Matt Moran does just that.
Gone are the days of a hotel room with a breakfast buffet. A great hotel experience must be combined with an incredible hospitality experience.
Camilla Burke, architect and associate at Breathe Architecture
The chef recently bought the historic Rockley Pub and adjoining property with big plans to promote the small town in NSW.
“A lot of people think I’m crazy because Rockley is a very quiet little village,” he laughs. “But with COVID, people want a little more out of Sydney and are looking for experience.”
He is planning a new restaurant, sandstone cellar, bar in the old adjoining courthouse with pub lunches, a large beer garden and outdoor area, as well as nine renovated rooms on the upper floor with a bathroom.
In addition, he wants to build 14 luxury villas in his new block next door, open a bakery or general store, and give a real lifeline to the city where his ancestors married and lived nearby.
“I like the idea of maybe 20 years from now looking back and thinking what a thriving city and maybe I had something to do with it,” he says.
For Camilla Burke, architect and associate at Breathe Architecture, hotel and hospitality offerings are opening hidden gems to a whole new market.
“Gone are the days of a hotel room with a breakfast buffet. A great hotel experience has to be combined with an incredible hospitality experience, ”she says.
Breathe is working on a new world-class still and hospitality experience for Four Pillars Gin in Healesville, Victoria.
“At Four Pillars sustainability has been embedded in the heart of the design, from the copper veil, the solar roof, the recycled masonry to a restrained and processed natural range of materials,” she said.
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