“The coronavirus pandemic has had a devastating impact on the tourism industry,” said Rita McClenny, president and CEO of Virginia Tourism Corporation. “More than ever, it is imperative that we provide strategic guidance and directions as we look to brighter days. DRIVE 2.0 does just that, outlining key strategies for destination success, from understanding competition to developing connected products to recognizing and harnessing the power of continued advocacy for tourism. VTC continues to be committed to supporting and creating more vibrant communities. The DRIVE 2.0 program will be an important resource for developing short and long term strategies for promotion, development and advocacy. “