BERLIN–() – On March 9, Huangshan Tourism Development Co., Ltd. (Huangshan Tourism) launched its first “cloud exhibition” to present high-quality tourism products at the International Tourism Exchange Berlin (ITB Berlin), the world’s largest travel fair.

“Huangshan is world-famous for its magical landscapes and its five” must-see “- strange pines, strange stones, dreamlike” sea of ​​clouds “, hot springs and spectacular winter snow landscapes,” says Zhao Hui. Vice President of Huangshan Tourism declared.

The virtual exhibition not only showed the breathtaking natural landscape, but also enabled Huangshan Tourism to present high quality tourism products to exhibitors and tourism agents from all over the world. The company has developed a special line of English language tourism products tailored to the international market. These include programs such as “Winter Overnight in Huangshan”, “Photography Adventure in Colorful Huangshan” and “Huangshan Ecological and Wellbeing Experience”. The cloud exhibition enabled industry professionals and budding tourists to sample the unique charm of Mount Huangshan from the comfort of their homes.

In recent years, the global tourism industry has seen growing trends toward independent travel, diversification, and personalization. This means a shift towards self-organized travel rather than group travel. There is growing interest in culturally fascinating experiences that allow tourists to make deeper connections with the places they visit. The Huangshan region is blessed with both spectacular scenery and rich cultural heritage and fits well with these trends. The region has developed new ways to integrate culture and tourism into its offer for international visitors and to give traditional culture new vitality.

“Huangshan Tourism focuses on long-term development. Showcasing the best that our region has to offer through innovative tourism products is another step in Huangshan’s development as a major international travel destination and also helps promote Chinese culture overseas,” said Mr. Zhao.

Huangshan Tourism is known as China’s listed tourism company. The company uses the unique resources of its home in the Mount Huangshan Scenic Area and offers a rich portfolio of tourism products to suit all tastes. The company has developed innovative business models that cover five core sectors: scenic spots, cable cars, hotels, travel agencies and Huizhou’s cuisine. Huangshan Tourism has won a number of industry awards, including being recognized as one of China’s Top 500 Service Companies and being recognized with the National Tourism Service Quality Benchmark.

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