This week on Trade Secrets, our expert panel of Travel Consultants, from left: Carol McKee, Emer Coughlin and Wendy Chambers.
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This week, trade secrets are all about groups. Talk to co-hosts Emma Weissmann and Jamie Biesiada with three travel advisors about how they successfully put together group trips during the pandemic using the “Come with me” strategy. Instead of finding a group leader who attracts travelers, become the leader yourself and inspire customers to have confidence in traveling. Hear from Emer Coughlin, Carol McKee, and Wendy Chambers.
In this episode:
1:21 – Meet Emer Coughlin at Celtic Hearts Travel, Atlanta, Georgia.
1:52 – Meet Carol McKee of McKee Travel, Charlotte, NC
2:25 – Meet Wendy Chambers of Victory Travel, Westport, Connecticut.
3:09 – We only have one question this week, but it’s a meaty one: a listener asks step-by-step about success stories on travel agent-led group tours – not just “I did this” stories, but “that’s how I got it.” made “stories
3:33 – A little background on the “Come With Me” strategy from Gifted Travel Network which was helpful for group sales during the pandemic
4:13 – Emer tells us about the river cruise group she arranged for 2021
7:14 – Carol on her inspiration (Emer) and execution of a group with Celestyal Cruises in Greece
18:27 – Wendy on her group trip to Kenya
28:12 – How Emer managed to keep her entire group traveling in 2022 after the 2021 river cruise was canceled
31:37 – Let your customers know where other people are traveling
Other resources:
From “Pied Piper” to “Come With”
The ‘come with me strategy’ in action
Smartbrief for the travel professional
Travel is back – and so is travel fraud
Do you need advice?
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