The campaign aims to encourage local residents and visitors alike that Nutmeg State is open to businesses with unique experiences for all ages.

CONNECTICUT, U.S. – A new $ 1.2 million campaign aims to promote safe travel to Connecticut and help the state tourism industry recover from a massive blow from the COVID-19 pandemic.

The campaign theme, “Say Yes to Connecticut” is designed to encourage residents and visitors alike that Nutmeg State is open for businesses with unique experiences for all ages this summer.

“Connecticut offers an incredible mix of tourism options – from arts and cultural sites and restaurants to lodging and outdoor recreation – all of which help generate corporate revenues, tax revenues and statewide jobs that benefit our communities,” said Governor Ned Lamont an explanation. “The new campaign is a great reminder of this diversity and growing optimism among travelers who we believe will get people back to work and lead to an industry-wide tourism recovery starting this summer.”

The campaign is funded by the Connecticut Office of Tourism and runs through Labor Day.

It will include hundreds of businesses and activities across the state that make up the Connecticut tourism industry, including hotels, inns and B & Bs, restaurants, attractions, museums, historic sites, art and cultural sites, farms, wineries and breweries, State parks and beaches, nature centers, outdoor recreation, shopping destinations, events, and more. It is still necessary to wear masks indoors.

“Many consumers in the Northeast are ready to hop off and travel safely this summer, so our focus is on making sure Connecticut is front and center,” said Christine Castonguay, interim director of the Office of Tourism. Not only does Connecticut offer a variety of “yes” tourist experiences, our location and size make them easily accessible so people can spend less time getting to their long-awaited day trips and vacations. and spend more time enjoying them. ”

Say “yes” to Connecticut’s attractions, arts and culture! We’re closing the National Travel and Tourism Week with a look at CT’s wonderful museums, amusement parks, aquariums, and more. #SayYesCT @CTOfficeofArts # NTTW21 #USTravel

– Visit Connecticut (@CTvisit) May 7, 2021

The campaign comes as Connecticut prepares to relax COVID-19 restrictions on indoor and outdoor activities.

CONNECTED: Connecticut begins the expiry of COVID-19 business restrictions on Saturday

To participate in the Say Yes to Connecticut campaign, use #SayYesCT on social media. For information on the many attractions Connecticut has to offer, visit


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