Copyright Romulić and Stojčić
March 13, 2021 – Good news comes from the world’s leading tourism fair ITB Berlin, as Croatia wins the medical tourism award!
Together with 18 Croatian co-exhibitors, the Croatian Tourism Association (CNBT) presented the Croatian tourist offer at the virtual edition of the world’s leading tourist fair ITB in Berlin. For the first time in 50 years, the fair took place via the online platform ITB Berlin NOW.
During the fair, Croatia also won the special ITB Medical Tourism Destination Award, which was presented for the first time by ITB with the support of the HTI (Health Tourism Industry) conference.
The organizers recognized Croatia as an innovative and sustainable destination that offers a high level of experience and services in the field of medical tourism. Annually over 250,000 guests visit Croatia for medical tourism, which confirms this recognition. Romeo Draghicchio, Director of the CNTB representation in Germany, accepted the award. Among other things, the award will be an additional motivation for the further development of medical tourism in Croatia.
“By participating in ITB Berlin, we maintain Croatia’s presence and visibility in our traditionally most important German market. We also maintain business contacts and relationships with important partners, agents, tour operators and airlines. Despite the current situation, we believe that the easing of the restrictions will normalize tourist traffic and many Germans will have confidence in Croatia again this year, supported by the recent admission of four Croatian districts on the list of safe regions of the German Robert Koch InstituteThis makes Istria the only safe marine region in the Mediterranean. The largest German airline Lufthansa has also announced that it will increase the number of flights to Croatia in the coming period, “said CNTB Director Kristjan Staničić.
The fair took place from March 9th to 12th, 2021. The Croatian delegation held a series of online meetings with representatives of large agencies, tour operators and other partners such as DER Touristik, Schauinsland, Eurowings, BBC and Amadeus (one of the world’s strongest companies for new technologies in tourism), Holliday Pirates (large booking travel platform ) and other.
During the meetings, the partners emphasized that they expected a better tourist season than last year.
“Although the time of intensive booking is just ahead of us, partners in the German market have noticed an increase in travel interest since mid-February compared to previous periods. They are particularly interested in the arrangements for the Easter holidays and spring, with a focus on Istria , for which the restrictions and quarantine measures have been lifted when passengers return to Germany, “said Draghicchio.
In addition to the Croatian Tourism Association as the leading exhibitor, the Croatian stand also presented co-exhibitors, including the tourism associations of the districts of Dubrovnik-Neretva, Dubrovnik and Zagreb as well as Croatia Airlines, Jadrolinija, Plitvice Lakes National Park, Valamar, Maistra, Uniline, Laguna Novigrad (Aminess Hotels & Campsites) , Liburnia Riviera Hotels, ID Riva, Abacus, Ban Tours, Perfecta Travel, Sunturist, Unlimited Croatia DMC and Via Mea Travel.