The goal is to create more profitable opportunities for his agent network. Starting in 2022, the company will operate a franchise unit under the CruiseOne and Dream Vacations brands, which will make up a substantial part of the business-to-business division of World Travel Holdings.
Fastest growing division
‘Our business-to-business space has grown exponentially and is the fastest growing division of World Travel Holdings; We want to double this success, ”said Debbie Fiorino, SVP and Chief Operating Officer of World Travel Holdings’ Owned Brands. ‘We are constantly evaluating how we can better support our agent network in order to become even more successful; In fact, the whole premise of this merger and everything we do is to increase the wealth of our customers, and our customer is our network of travel agents. ‘
Cruises Inc. representatives have the option of opening their own CruiseOne or Dream Vacations travel agency franchise, or they can partner with an existing franchise to create a hosting opportunity within the model. The CruiseOne and Dream Vacations Headquarters team will assist agents in transitioning to franchise ownership or finding the ideal franchise business.
“I’ve been with Cruises Inc. for nearly 16 years. The support I received from everyone in our organization made me realize that I would not be alone when I became a franchise owner,” said Naomi Kuhns of Weddington, North Carolina. “I would continue to have support, I could build a business that was mine, offer my customers the best promotions, and increase my income. It’s a win-win situation for me. I look forward to the next chapter as a business owner at Dream Vacations. ‘
Access to additional marketing programs and technologies
As a result of this merger, Cruises Inc. agents who become Associates will continue to enjoy the same benefits as an independent host agency contractor and access to more marketing programs and technology than before. They also have a built-in mentor in their franchise owner to help them grow their success and sales. Existing employees will also benefit from the new improvements and programs that CruiseOne / Dream Vacations has developed.
“As we focus on a model that involves independent contractors, this merger allows us to continue to offer both franchise and host business opportunities,” said Fiorino. “With many of our Cruises Inc. agents selling more shore vacations than ever before, they now have the option to choose their market presence by choosing their branding CruiseOne or Dream Vacations.”
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