Dubai’s tourism to develop with main occasions lined up for 2021

Dubai is preparing this year to soar high as international tourists arrive. The tourism sector initially opened in the last quarter of last year with proactive measures and protocols to combat the Covid-19 pandemic and ensure business continuity.

Dubai had attracted a record 16.7 million tourists in 2019 – a 5.1 percent year-over-year increase – and the tourism sector’s contribution to the emirate’s GDP was 11.5 percent, and it accounted for 27 percent of direct international tourism spending. $ 9 billion. With Expo 2020 in October of this year running until March 2022, the event would be a catalyst for tourism growth.

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Helal Saeed Almarri, director general of Dubai Tourism, says the emirate’s multi-geographic strategy enables Dubai to respond quickly to market changes in source markets, combined with a strong economic aid program.

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Dubai as a global tourism destination remains very competitive despite global challenges due to our approach and the exceptional cross-functional management of the situation.

Helal Saeed Almarri – General Manager, Dubai Tourism

Almarri is of course referring to the emirate’s Covid management strategy, which is already showing results. This comes from a Global Investment Outlook Report 2021 published by First Abu Dhabi Bank (FAB), the UAE’s largest bank, which predicts a V-shaped recovery for the UAE. According to the report, the UAE economy should grow by around 2.5 percent overall and 3.6 percent for non-oil sectors.

The report notes that Expo 2020 will continue to strengthen the economy and that the impending surge in tourism will have a positive impact on other sectors, as well as retail and real estate activities, as the Covid-19 vaccination program progresses. In addition, Dubai Tourism representatives are delighted with the recovery in the hospitality industry since November last year. Citing preliminary data, research firm STR said hotels in Dubai were 71 percent full in December.

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An aggressive vaccination program for the 10 million people has already given 3.7 million doses of vaccine – one of the highest vaccination rates per 100 people worldwide. According to Almarri, Dubai has a very clear plan for dealing with Covid-19 and will be ready to receive visitors for Expo 2020. “We’ll be ready to get the growth started this summer and through to Expo in the fourth quarter, we want to welcome the world,” he said.

DISCLAIMER: This article is part of a series of contents related to Business in Dubai.