Egypt to launch tourism commercial marketing campaign price US$90 million

Egypt’s Minister of Tourism and Antiquities, Khaled al-Anany, said Thursday the ministry had signed a contract with a Canadian-English company to create an advertising campaign to promote Egyptian tourism around the world.

“This strategy will be delivered on the first of July next year,” he said during a symposium organized by the Mustaqbal Watan party.

“The Committee of Ministers on Tourism and Antiquities has agreed to implement the strategy through an international advertising campaign for tourism for three years at a cost of US $ 30 million a year for a total of US $ 90 million,” he said.

Anany said the rate of incoming tourism to Egypt was increasing on a monthly basis, indicating a restored confidence in the country as a safe travel destination.

In an interview with Al-Ahram newspaper published in May, Anany said, “We are now 40 percent of the numbers for the same period before the coronavirus outbreak … a good rate.”

He stated that Sharm el-Sheikh, followed by Hurghada and Marsa Alam, are the main destinations for incoming tourism to Egypt.

Various ports in the Red Sea, South Sinai, Luxor and Aswan back in May began collecting entry visa fees into the country, equivalent to $ 25 per passenger, after the Cabinet announced exemption period for paying tourist visas to the region.

Edited translation by Al-Masry Al-Youm