Hospitality Major Radisson Hotels, known for its business hotels in India, plans to expand its leisure offerings in the country under its Radisson Individuals brand. “We see growth opportunities in both the leisure and business segments. We have regained appreciation for domestic leisure and domestic travel, ”said Katerina Giannouka, President (Asia Pacific), Radisson Hotel Group.
According to Giannouka, India’s growing appetite for exploring the outdoors, mountains and lesser-known parts of the country has led Radisson to focus on domestic niche segments under the Radisson Individuals brand. The future strategy would be to not only meet domestic leisure demand, but also to promote Indian vacation destinations around the world. “The incoming demand is so low. Only 8% of hotel demand are international leisure activities. We will start to work on meeting the international demand for leisure, too, ”says Giannouka. The pandemic, in her opinion, has blurred the lines between business and leisure. When the hotels opened after the lockdown, almost 85% of the chain’s occupancy came on the weekends and that was mostly free time.
