A panel of experts has been formed to advise the federal government and the tourism industry to help drive the economic recovery from COVID-19.

The five-person committee advises on the visitor economy, which includes national and international tourism, including international students, business and leisure travelers, business and major events, and short-term workers overseas as well as related industries such as the hospitality industry. Aviation and Accommodation.

Minister of Commerce, Tourism and Investment Dan Tehan said: Martin Ferguson (Pictured above), currently Chairman of Tourism Accommodation Australia (TAA) and the Clare Valley Wine & Grape Association, has been appointed Head of the Expert Panel for Redesigning the Visitor Economy over the next six months.

“Mr. Ferguson and his team have a critical role in helping Australia find a path to long-term success as we emerge from COVID-19,” said Tehan.

Ferguson welcomed the opportunity to chair the panel of experts.

“We have the opportunity to envision a new future for the sector that is more resilient, sustainable and competitive,” he said.

Joining Ferguson is on the panel Leanne Coddington (CEO, Tourism & Events Queensland), Karyn Kent (CEO, StudyAdelaide), Kate Lamont (Owner, Lamont’s Wine & Food) and Juan Walker (Owner and operator, Walkabout Cultural Adventures).

Michael Johnson, CEO of TAA, said Ferguson’s appointment as chairman of the panel was a recognition of his vast experience and respect in the industry.

“Martin’s skills and experience have been instrumental in the work TAA has done during the worst of the crisis to strike our industry with vivid memories, and I cannot think of anyone who could better lead this panel,” said Johnson.

Simon Westaway, Executive Director of the Australian Tourism Industry Council (ATIC), welcomed the establishment of a panel of experts to advance the timeline for a “much-needed ten-year” national tourism and visitor economy strategy by 2030.

“Martin Ferguson has previously driven a successful collaboration and alignment on the fundamentals for the delivery of Tourism2020, and ATIC is positive about the appointment and the diverse body,” said Westaway.

“ATIC will continue to work directly with the federal government on a future national tourism strategy that can support a more sustainable future for tourism companies and jobs.”

Peter Shelley, Executive Director of the Australian Tourism Export Council (ATEC) also welcomed the formation of a panel of experts to work on developing the next stage of Australia’s long-term tourism strategy.

“ATEC looks forward to supporting the work of the panel and paving the way back for our successful export tourism industry,” he said.

Selected image source: Wikimedia Commons / Sikarin Thanachaiary (© World Economic Forum)