FORT LAUDERDALE, Fla., May 5, 2021 / PRNewswire / – Broward County Tourism organization has a new name. The Greater Fort Lauderdale Convention and Visitors Bureau today announced its new brand as
Visit Lauderdale with the destination slogan “Everyone Under the Sun” that reflects the diversity and welcoming nature of the country Greater Fort Lauderdale Region. The announcement comes during National Travel and Tourism Week, when target marketing organizations share messages about the power of travel and its positive effects on local communities.
To illustrate the new brand beautifully, Visit Lauderdale commissioned the internationally renowned airbrush artist Avi Ram, a Greater Fort Lauderdale Residents to paint a new Everyone Under the Sun mural. The mural is exhibited at the entrance of the W Fort Lauderdale Hotel. On special occasions, Ram is known for camouflaging human figures with body paint, who then appear to bring the art to life. A Visit Lauderdale launch activation included painted models representing the diverse community of the area. The mural, standing alone without the camouflaged figures, shows the beauty of Greater Fort Lauderdale and the face of mother nature welcomes everyone to experience the natural beauty of the region.
Clock Art is coming to live at Visit Lauderdale | Everyone under the sun mural
The brand launch also included the debut of the official Visit Lauderdale Everyone Under the Sun beer from Fort Lauderdale Gulf Stream Brewing Company. Flags with the new Visit Lauderdale logo fly high from hotels, water taxis, air boats in the Everglades and many others Broward County Locations.
“One of my goals when I took over the reins Broward Five years ago, tourism should rename the organization and our goal to better support our community through tourism jobs and the positive economic impact that comes with it, “he says Stacy Knight, President and CEO of Visit Lauderdale. “We have an incredibly diverse and inclusive community that literally welcomes everyone under the sun. That message now flows into all of our marketing when we invite people to visit Lauderdale.”
Tourism leaders will continue to focus their efforts on marketing the entire company Greater Fort Lauderdale Region as a top travel destination for travelers, conference and congress participants as well as sports groups – only with a new name. The Visit Lauderdale name has undergone extensive testing in consumer focus groups and has consistently been a favorite with prospects Greater Fort Lauderdale Area holidays. It will serve as a call to action in destination ads inviting people to visit Lauderdale and experience not only the beautiful beaches of the area, but all of the great people and places between the beaches and the Everglades.
“We have 31 churches in Broward Countywho are all unique and alive with their own culture, tastes and activities, “adds Ritter.” Our greatest city, Fort Lauderdaleis only one of those 31 cities, but the name Lauderdale is the most famous. It helps us put the whole thing Broward County Area on the map for visitors. “
Tourism guides say the trend for target marketing organizations is to use shorter names, often with the word “visit” in the title, because it clearly states what their mission is – to encourage people to visit. The visitors who come to vacation, congresses and sporting events leave a lot of money in the community and support jobs.
Here you will find videos, images and new brand elements: https://www.dropbox.com/sh/bwdh11qsn4613tc/AACWS2xeq3ciqzeknUsvJRyUa?dl=0
Via Visit Lauderdale
Visit Lauderdale is the official travel destination marketing organization Greater Fort Lauderdale and serves as the tourism department for Broward County, Florida. Visit Lauderdale promotes the area’s 31 parishes to a global audience of leisure and business travelers and books conventions in the greater Fort Lauderdale area /Broward County Congress center and surrounding hotels and resorts. In 2018, more than 13 million annual visitors supported 180,000 direct and indirect tourism jobs and spent more $ 8 billion. For more information visit: sunny.org and follow @VisitLauderdale on Facebook, Instagram, Twitter and Youtube.
over Greater Fort Lauderdale
Greater Fort Lauderdale offers an average year-round temperature of 77˚F and has over 3,000 hours of sunshine per year and is known as the Venice of America and the yacht capital of the world. Explore more than 4,000 restaurants, more than 300 miles of navigable waterways, eight distinct beaches, a thriving arts and culture scene, craft breweries, rooftop bars, diving, fishing and other outdoor adventures, world-class shopping and boats, yachts and super yachts, moored at the mooring line The area’s many marinas – all conveniently located in the center of South Florida. Consisting of 31 communities, the destination offers more than 35,000 accommodations in a variety of hotels, luxury spa resorts and boutique hotels that reflect a cosmopolitan atmosphere. Upon arrival at Fort Lauderdale-Hollywood International Airport (FLL), it is only five minutes to Port Everglades Beach Greater Fort Lauderdale/.Broward County Congress center and downtown. You can find inspiration for travel planning at sunny.org and follow @VisitLauderdale.
SOURCE Visit Lauderdale
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