Visit Loudoun announced this week that it is launching a campaign with images of the county to boost tourism.

The Branch Out 2.0 program will roll out to drive markets across the Mid-Atlantic next month with the aim of inviting visitors to Loudoun through a series of images linking the county’s urban east corridor with rural west agrotourism.

The campaign was developed in collaboration with the marketing agency Miles Partnership and is in line with Visit Loudoun’s three-year plan. The images focus on Loudoun’s proximity to Washington, DC, its restaurants and drinks, its outdoor and shopping opportunities, its family-friendly attractions, and its convention market.

According to Lauren Bourgoing, Miles vice president, the images are “eye-catching and authentic” in that they combine connection and community with Loudoun’s people, places and experiences.

Constantly increasing travel trends influenced the creation of the campaign. According to the State of American Traveler Report, road trips are growing in popularity again, and small towns and rural attractions are among the top travel destinations for 2021. Of the 56% of respondents who said they took at least one trip to a small town or rural destination, especially one with scenic beauty, outdoor recreation, history and culinary experiences.

Beth Erickson, President & CEO of Loudoun, said photography is a powerful tool that influences travel.

“Tourism in Loudoun is a billion-dollar industry and Branch Out 2.0 will help fuel the recovery of this important part of our economy,” she said.

Jennifer Christie, Visit Loudoun’s marketing director, said the campaign was one of the largest Visit Loudoun has ever launched.

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