MYRTLE BEACH, SC, May 6, 2021 / PRNewswire / – As Covid-19 restrictions relax The United StatesVisit Myrtle Beach is driving the economic recovery along Grand Strand with a new branding and marketing campaign starting this week. The refreshed The Beach brand and associated “You Belong At The Beach” marketing campaign are designed to facilitate safe and responsible travel with new and returning visitors along the destination’s 60-mile pristine Atlantic coast, and to convey a greater sense of community pride among residents.
The Beach brand was positioned as Visit Myrtle Beach sought to further bolster the destination’s hugely successful marketing programs. Extensive visitor, resident and stakeholder surveys were carried out to provide information on brand development over the past year. Thoughtful and comprehensive creative designs also ensured that the positioning reflected the experiences of the visitors and the mood of the residents.
“While the pandemic had a profound impact on tourism, Myrtle Beach is well positioned for a strong rebound in 2021 which makes this the right time to really take advantage of the new brand architecture and creative elements, “he said Karen Riordan, President and CEO, Visit Myrtle Beach. “Visit Myrtle Beach will continue to have an economic impact on the destination and The Beach brand will reflect the inviting, vibrant, modern classic experience that our visitors and residents are passionate about.”
“You Belong At The Beach”, the first marketing campaign to fully integrate The Beach brand, shows a multi-faceted effort with a data-driven approach to targeting and optimization for key audiences. The campaign will include paid media elements, including TV commercials, paid search, paid social media, and absenteeism. Public relation; social media; Co-branding partnerships; and more. The campaign is complemented by specific efforts to support the non-stop aviation markets as well as the target groups for meetings and groups.
As part of the celebration of National Travel and Tourism Week, Visit Myrtle Beach announced the destination’s economic impact for 2020, including more than $ 842 million in gross housing sales.
“We are extremely grateful to the many community partners who have worked tirelessly to create the Myrtle Beach Visitor experience and made the many necessary adjustments over the past year such as: B. New security protocols, “he said Stuart Butler, Chief Marketing Officer, visit Myrtle Beach. “Tourism is the economic lifeblood of Myrtle Beach, Deployment $ 7 billion in economic impact in our 14 communities on Grand Strand. The beach branding will ensure that we continue to invest in increasing our tourism market share and capitalize on our competitive advantage for years to come. “
The previous branding for Visit Myrtle Beach was used for more than 10 years and supported the significant industry growth in the area. Consumer research and branding was carried out in collaboration with MMGY to support Visit Myrtle Beach’s long-term strategic plan.
visit Myrtle Beach continues to care for the Healthy travel Section about Visit MyrtleBeach.com with the latest COVID-19 updates and mandates, and also encourages general vigilance that can go beyond requirements. In general, this means wearing face coverings in public, indoors, and even outdoors when social distancing is not an option. frequent hand washing with soap and water; and stay at home when sick.
Myrtle Beach is not just a beach. It’s the beach. Popularly known as Grand Strand, Myrtle Beach is a destination made up of 14 unique communities stretching 60 miles along the northeast coast of South carolina. Families, couples, and those looking for a warm welcome will find more than just a day at The Beach where they come together to connect and enjoy vibrant entertainment and family attractions, including world-class golf, shopping and the freshness Carolina Coast Cuisine. From the moment you arrive you will find that you belong to The Beach – Myrtle Beach, South Carolina. Further information on tourist offers can be found in the Myrtle Beach Visit area www.visitmyrtlebeach.com or call (888) Myrtle-1.
SOURCE Visit Myrtle Beach