With more than 16,000 kilometers of coastline, more than 6,000 islands and islets and a well-established tourism industry, Greece offers a prime investment opportunity in the Tourism sector.

“The need for safety, contact with nature and authentic experiences as well as the search for new, alternative and high-quality travel destinations that follow the principles of sustainable tourism development and respect the environment are the main reasons for investing in the tourism brand of Greece,” said Angela Gerekou, President of the Greek National Tourism Organization (GNTO).

Your comments were made during the digital event “Greece – North Africa E-Business Gathering (Algeria – Egypt – Libya – Morocco – Tunisia): Friendship and Cooperation in the Mediterranean” organized by the Arab-Hellenic Chamber on Wednesday.

Regarding the promotion of the tourism sector and the investment opportunities that Greece offers, Gerekou stressed that in the midst of an unprecedented health crisis, Greece has managed to get the international community recognized as a very safe travel destination and its position as a top of mind ‘attractive destination.

“It is now clear to all of us that major tourism investments that base their policies on sustainability and green development and respect the environment and the culture of the location are priorities of the country’s new economic model.”

More than EUR 10 billion from the Restoration Fund will be allocated to projects of public interest and to the implementation of 16 emblematic “green” investments and digital upgrades in the tourism sector.

Tourism investment Greece

Gerekou also stated that mega-projects are currently underway in Greece with complex tourist huts that strictly adhere to the requirements of sustainable growth and promote Greece as a high-end travel destination.

“Having achieved high records in mass arrivals, Greece is targeting high tourist audiences (high-end and silver tourism, digital nomads, etc.), while its conference tourism and city break infrastructure projects are an ideal choice for large corporations and leisure investments since it is one of the safest EU countries with a trained workforce in an important geographical area that is very accessible, ”she added.

In her closing remarks, she said that the motto of this year’s campaign is “All you want is Greece” because you can find anything in Greece. “It is the land of well-being, a magical kaleidoscope of experiences that holistically embraces and invigorates the body, soul and spirit.”

* More Greece travel / tourism news on GCT: Why the Greek island of Kalymnos is the cultural treasure trove you must visit

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