IHG Hotels and Resorts and Siam Sindhorn Co., Limited are proud to announce Asia’s first Vignette Collection hotel in the bustling city of Bangkok. Sindhorn city center will join IHG’s newest luxury and lifestyle collection brand in March 2022.

This closely follows a successful initial partnership between the two companies with the opening of Kimpton Maa-Lai Bangkok in 2020, this introduced IHG’s global boutique brand in Southeast Asia. This will be the second luxury and lifestyle brand that IHG and Siam Sindhorn will showcase in Southeast Asia and Thailand. Both hotels are located in Sindhorn Village, a development project spanning 42 rai in the Langsuan Road and Soi Tonson area.

Designed by an award-winning strategic design firm, Eight Inc, the 393 key Sindhorn Midtown offers effortless elegance through bold art and inspired design. Opened in March 2020, the hotel combines modern interiors with warm hospitality and innovative technology that keeps guests connected.

Serena Lim, Vice President, Development, SEAK, IHG: “We are excited to expand our partnership with Siam Sindhorn and welcome Sindhorn Midtown to the bustling city of Bangkok as our first Vignette Collection hotel in Asia, demonstrating our continued sustainable growth in the Kingdom. Team at Siam Sindhorn, who work closely with Kimpton Maa -Lai Bangkok, which became the talk of the town when it started in the middle of the pandemic.

“Sindhorn Midtown is a beautiful property that offers a unique stay experience, with a modern Thai flair with stylish and comfortable rooms and suites. When guests travel again, the hotel will be a fantastic and authentic experience for both leisure and business travelers.

“We are seeing increased interest from owners in adding their world class, independent hotels to the Vignette Collection as each hotel’s distinctive identity is celebrated while harnessing the power of IHG’s global size. We will be opening our second Vignette Collection hotel in Pattaya, Thailand “in the next few years and expect to attract more than 100 Vignette Collection hotels worldwide in ten years.”

Khun Chalaluck Bunnag, managing Director said: “We have a fantastic relationship with IHG and had such a great experience with the IHG team in the brand debut and successful launch of Kimpton in South East Asia. We know you are the right partner for Sindhorn Midtown and we are proud to be as the first Vignette Collection hotel to be introduced in Thailand and Asia, with IHG’s strong team in the country and its global company and systems, we are confident that they will lead this hotel to great success.

“Sindhorn Midtown is the heart and soul of Langsuan, bringing people and communities together with modern, comfortable stays and essential restaurant and bar concepts. The hotel experience blends perfectly with the Vignette Collection, which offers unique stays. Unforgettable rituals for every guest and one Commitment to serving the local community and neighborhood. We are confident that Sindhorn Midtown will surprise and delight our guests looking for authentic, fun, and responsible hotel stays. ”

Forty minutes from Suvarnabhumi Airport, Sindhorn Midtown is in the Langsuan neighborhood, with easy access to Sukhumvit and Silom. All rooms and suites are an urban Langsuan sanctuary and contain signature works of art by local artists such as Kachama Perez and offer modern amenities, including the legendary Drop ™ chairs by Fritz Hansen.

Known for its breathtaking skyline views from its rooftop pool, it also includes three restaurants and bars, one of which is in collaboration with Saneh Jaan, a five-Michelin-starred restaurant, a swimming pool, a fitness center and over 170 square meters of meeting space.

Thailand remains a strong growth market for IHG with 29 hotels across eight brands in the country and an additional 34 hotels in the pipeline.

The Vignette Collection recently became the sixth addition to IHG’s portfolio of brands in the past four years to a total of 17 in nearly 6,000 hotels in more than 100 countries. The first collection brand from IHG Hotels & Resorts is part of the Luxury & Lifestyle brand portfolio, together with Six Senses Hotels Resorts Spas, Regent Hotels & Resorts, InterContinental Hotels & Resorts, Kimpton Hotels & Restaurants and Hotel Indigo.

High resolution images of the hotel can be accessed here.

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