Jason Pomeranc and 305 West 48th Street (CIVILIAN, Google Maps, Kelleecaitlin / Wikimedia)

Hotelier Jason Pomeranc is opening a new hotel called CIVILIAN in autumn.

Located at 305 West 48th Street, the hotel will include 203 rooms, a restaurant, secret garden, guest lounge, library and rooftop bar. The building was designed by architect David Rockwell and created in collaboration with Joy Construction, Madd Equities and Atlas Hospitality.

The hotel will also offer a curated arts program, a portion of which will be donated to the American Theater Wing.

The theme of the hotel is intended to reflect the neighbors of the theater district with tent-inspired lighting, dramatic curtains, and stage and backstage elements.

Pomeranc is known as the co-founder of SIXTY Collective, which opened luxury hotels in Beverly Hills, SoHo, and the Lower East Side.

The launch comes at a time of turmoil for the hotel industry after the pandemic shut down the travel and tourism sector last year. Although reservations have increased, 100 hotels in the city remained closed as of July.

The occupancy in June was 63 percent for open hotels, but only 50 percent if the closed hotels are taken into account. In the summers before the pandemic, it was closer to 90 percent.

With decimated staff and visitor numbers, CBRE predicted in a study published in April that the hotel industry in New York City will not recover to the occupancy level of 2019 until 2025.

Contact Sasha Jones