JetBlue has launched a travel booking site called Paisly that suggests hotels, rental cars, and other travel components for travelers after they book a flight with the airline.
The website makes suggestions based on a traveller’s flight information and allows them to book directly with the supplier through JetBlue. Travelers also receive TrueBlue points with their bookings. Avis Budget Group is among the first partners available through the website, and JetBlue plans to add “high quality partners” in hotel, retail and rental companies over the next few months, the airline said. A JetBlue spokesman said the airline built Paisly “in a way that leads to growth” that could include business travel use cases.
Paisly is a development of the ByBlue platform that JetBlue started testing in early 2020.
