The first Sweetwater County CTA networking event was held at the Rock Springs Community Fine Arts Center in May.
FRESHWATER COUNTY – The Sweetwater County Joint Travel and Tourism Board announced the appointment of 52 Sweetwater County Certified Tourism Ambassadors (CTA) in the region’s first six months of the program.
The CTA program is part of an industry-recognized international certification program developed by the Tourism Ambassador Institute. The program has already been launched in 30 destinations worldwide, including Columbus, Bermuda, Kansas City, Tucson and more. More than 50,000
Individuals have received the CTA designation to date, and that number continues to grow.
“In 2020 Sweetwater County welcomed over 1 million overnight guests. These visitors spent $ 122.6 million in our community and generated $ 6.9 million in travel taxes, ”said Jenissa Meredith, executive director of Sweetwater County Travel and Tourism. “With the CTA program, the Sweetwater County Joint Travel and Tourism Board hopes to provide frontline staff and volunteers with the tools and resources they need to be ambassadors for the great communities we live in and in work.”
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Individuals who pass the Sweetwater County Tourism Ambassador program become part of a growing network of dedicated CTAs in the area and have the opportunity to participate in ongoing learning opportunities, networking events, visit local attractions, and receive CTA certificates for their respective careers acquire.
On May 19th, Sweetwater County Travel & Tourism partnered with the Sweetwater County Library System to host the first Sweetwater County CTA Networking Event.
Megan McComas (left) has been named the neighborhood’s CTA. The 52 certified tourism ambassadors are shown above.
The participants were able to network, learn more about what the local libraries and the Community Fine Arts Center have to offer, and much more. The neighborhood’s CTA, Megan McComas, was also recognized at the event. She was recognized as the district’s CTA for her commitment to delivering a great experience to visitors to the region.