Following two successful programs in December as part of the Pay It Forward campaign, Trip.com has decided to expand its efforts to support charities, social services and tourism companies in Singapore through June 2021.

The Pay It Forward campaign launched on December 1st calls on Singaporeans to donate attraction tickets purchased with them Singapore is rediscovering vouchers (SRVs) to selected beneficiaries through the Trip.com platform.

The first Pay It Forward program reached its goal of 100 Singapore Zoo tickets donated within one week

The first program in partnership with Boys’ Town reached the fundraising goal of 100 tickets for the Singapore Zoo within one week. The second project related to donations of 220 tickets for the night safari to the beneficiaries of Club Rainbow (Singapore) and their carers.

A third program is currently underway to give Boys’ Town stations and their supervisors 110 river safari tickets. Although the program ends on February 28, at the time of going to press 484 tickets have already been booked and donated.

According to Trip.com’s Ru Yi, the Pay It Forward programs offer Singaporeans the ability to make good use of their coupons

Ru Yi, Area General Manager – Asia, Trip.com, told TTG Asia that as the authorized booking partner of the SingapoRediscovers campaign, the company is working closely with partners to encourage Singaporeans to redeem their SRVs in support of local tourism businesses and have a multiplier effect expenditure.

“At the same time, we acknowledge that some may want to donate their SRV products to an important cause,” she said, adding that the initiative also helps raise awareness of the Pay It Forward-supported beneficiary groups that come together and interest groups support them in various ways during and after this campaign and maximize the level of support for the local tourism industry. “

Trip.com is no stranger to community ministry in times of crisis. Throughout 2020, the company donated three million despite struggling with the pandemic and facing business challenges surgical masks worldwide, letting team members devote time and resources to helping local communities in need.

For example, the Malaysia team made donations in cash and in kind to the Malaysian Association for the Welfare of Mentally Disabled Children. The Filipino team raised funds for aid packages that were directed to at least 100 families affected by Typhoon Ulysses. The Cambodian team donated surgical masks, alcohol hand gel and medical gloves to impoverished children and participated in a blood donation campaign for the Angkor Hospital for Children.

Yi acknowledged that local social welfare offices have “done an excellent job of supporting and empowering various disadvantaged or needy groups,” and acknowledged that it was “Trip.com’s responsibility to move forward and to empower them in their work and services.” support that have a lasting impact on these beneficiaries ”.

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