Keyword density and relevance of “Where to go in Xinjiang in April?” According to the Chinese tourism platform mafengwo.com on Thursday, they have increased by 275 percent in the past 24 hours.

Other Xinjiang-related keywords are gaining increasing attention on the tourism platform. Searches for “Xinjiang Travel Guide” increased 74 percent, and searches for self-guided tours of Ili Kazak Autonomous Prefecture also doubled. “Xinjiang travel searches nearly tripled” topics became a trend on Weibo, China’s Twitter-like social media platform.

Enjoying the blooming apricot blossoms has become one of the selling points of Xinjiang spring tourism. “This year we opened a new route to see apricot blossoms in Taxkorgan and have already received three tour groups from other domestic locations,” Wen Long, manager of a local international travel agent, told Xinjiang Daily.

Xinjiang attracts tourists from all over the country with its unique natural landscape and an increasingly mature tourism industry.

When the hashtag “I support Xinjiang Cotton” was after some virus on the internet Foreign companies said they would stop using Xinjiang cottonciting allegedly “Forced Labor,“Internet users have shown their support for tourism in the region.” Not only do I support Xinjiang cotton, I also support the tourism industry. “ reads a popular post by blogger “JaneLam” on Weibo.

Apricot trees bloom in Ili Kazak Autonomous Prefecture in Xinjiang Uygur Autonomous Region in northwest China. / CFP

Apricot trees bloom in Ili Kazak Autonomous Prefecture in Xinjiang Uygur Autonomous Region in northwest China. / CFP

After the outbreak of the pandemic, people want to travel to destinations with fewer visitors, a mafengwo.com executive told Guangming Online. The quality of tourist services has gradually improved in recent years to meet the travel needs of more young visitors who seem increasingly interested in domestic travel.

As the Tomb-Sweeping Day Holiday and May Day Holiday approaches and the domestic travel restrictions are largely lifted, tourists are eager to travel to different cities.

(Cover picture: Apricot trees are in bloom in the Xinjiang Uygur autonomous region in northwest China. / CFP)