Have you ever stayed or admired pictures of the Hotel Les Roches Rouges in St Raphael, southern France, known for its iconic Mediterranean location, natural seawater pool and views of the Iles d’Or? A dreamlike scenography, the Mediterranean is at your feet.

Les Roches Rouges in St. Raphael

Benoitt Linero

Les Roches Rouges is one of the eight hotels newly named Beaumier Group. Inspired by the French geographer, writer and explorer Auguste Beaumier, who lived in the second half of the 19th century, the Hotels D’en Haut wanted to change their company name to support their expansion in Europe.

In May 2021, Les Hotels became D’en Haut Beaumier with a new identity, new destinations and new hotels. “We wanted to rewrite our history, decided to change our name, strengthen our hotel philosophy and work on new projects that make us happy with our customers and at the same time have a positive impact on our environment,” said Eric Darde, CEO of Beaumier since 2011, when the Les Hotels d’En Haut adventure began.

Eric Darde, CEO of Beaumier, at Le Moulin in Lourmarin

Beaumier

From the French Alps with L’Alpaga in Megeve, Le Fitz Roy and Le Val Thorens in Val Thorens, Les 3 Vallées in Courchevel to the French Riviera with Les Roches Rouges and now Luberon with Le Moulin and Le Galinier in Lourmarin and Capelongue in Bonnieux who have favourited Beaumier Hotels are for those who are looking for a retreat in a unique natural setting in a casual-chic atmosphere in an authentic way.

In Les Roches Rouges in St. Raphael

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That means hotels that are anchored in their local environment with a casual chic lifestyle that offers simple pleasures, clear architecture and authentic design. How can you define a Beaumier Hotel? “It’s a hotel where you feel at home, where the location is quiet and beautiful and where you can reconnect with the essentials and with nature,” replied Eric. Beaumier has created a collective of talents for its hotels who work in synergy, share the same values ​​and offer their customers authenticity. The sculptor Guy Bareff created unique pieces of clay in Les Roches Rouges, the illustrator Hubert Poirot Bourdain drew a small figure with its own identity for each hotel, the Be Poles creative studio developed a sensitive identity.

At Le Moulin in Lourmarin

The Moulin Beaumier

“It is our luck to make our guests happy”, emphasized Eric Darde. “In our newly renovated Hotel Le Moulin in Lourmarin, for example, our guests enjoy a friendly atmosphere to the rhythm of the Provencal village,” he added. The former oil mill from the 18th century was renovated by the interior design firm Jaune, based in Marseille. The result offers a very warm atmosphere, an ode to Provence.

In a deluxe room at Le Moulin

The Moulin Beaumier

Clotheslines on the room floors, clay pots, bouquets of dried flowers, “Santons”, book collections by Impressionist painters, furniture makers from the Editions Midi and Ombrière de Nyons made of coconut fibers that hang outside between olive trees in the courtyard of the restaurant.

An ode to Provence at Le Moulin in Lourmarin

The mill

At les Roches Rouges, 1950s modernist architecture redesigned by Festen Architecture has become a famous haven in southern France. There the three colors blue, white and ocher pay tribute to the light and water of southern France. “Our daily motto is that we love to give back,” said Eric. “We work with a local fisherman Olivier Bardoux, who delivers fresh fish every morning and then our chef José Bailly prepares tasty Provencal cuisine.”

Les Roches Rouges in St. Raphael

Beaumier

What’s next for Beaumier? Renovations of hotels in the Alps that are ready for the next season and at the same time new opportunities for the opening of Beaumier hotels in Switzerland and Italy.

The red rocks

Benoitt Linero

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