hospitality and entertainment businesses Hard Rock International, announced its agreement to acquire The Mirage Hotel and Casino in Las Vegas from MGM Resorts International. He made history in 2019 by designing the very first guitar-shaped hotel Florida Expansion, Hard Rock plans to expand its guitar collection by building its second guitar-shaped hotel, this time on the famous Las Vegas Strip. The guitar shape is synonymous with the brand as Hard Rock, beginning with an Eric Clapton guitar, today owns the world’s largest and most valuable collection of authentic music memorabilia with more than 86,000 pieces on display at its locations around the world.

“We are honored to welcome The Mirage’s 3,500 team members to the Hard Rock family,” said Jim Allen, Chairman of Hard Rock International. “Upon completion, Hard Rock Las Vegas will be a fully integrated resort, welcoming meetings, groups, tourists and casino guests from around the world to its nearly 80-acre location in the center of the Strip.”

Prior to 2020, Hard Rock International had no prior interest in the Hard Rock Hotel & Casino in Las Vegas. HRI acquired the license and naming rights to the Hard Rock Hotel & Casino Las Vegas in May 2020 and pledged to bring the iconic brand to the Las Vegas Strip when the right opportunity presented itself.

> Since you’re already here, please stop by Hard Rock Hotel New York?

Main image credit: Hard Rock Hotels