Lonely Planet, Tradition Journey pool advert assets round travel-hungry customers

Short:

• Travel guide Lonely Planet and Culture Trip partner to sell advertising on their platforms as the tourism industry recovers from the coronavirus pandemic. The Travel Reborn marketing partnership gives advertisers access to a combined audience of more than 100 million unique users and 20 million social media followers. after an announcement.
• Travel Reborn offers marketers a range of branded advertising opportunities, including mobile app integration, display ads, customized campaigns, branded content, social media, videos, emails, and experience activations. The service provides metrics that advertisers can use to tailor their campaigns based on shifts in travel planning, interactions with social media, and preoccupation with travel-related content.
• According to the announcement, Lonely Planet and Culture Trip are planning sustainable travel opportunities, respectful interaction with other cultures, responsible animal and outdoor experiences and support for local companies and communities as part of their partnership.

Insight:

By pooling their resources in Travel Reborn, Lonely Planet, and Culture Trip, it aims to develop a larger size that will appeal to mobile marketers who want to reach a collective audience of 100 million people who consume travel-related content. Their advertising solutions include integrating with their mobile apps to target tech-savvy younger adults who are more likely than older generations own a smartphone and use social media. Culture Trip and Lonely Planet want to complement each other with content that appeals to people who are searching authentic travel experiences to share on social media.

The travel industry still faces enormous challenges. 30% of US consumers expect to reduce domestic traffic even after the COVID-19 pandemic subsides, while 38% will limit international travel. According to a survey by consulting firm McKinsey last month. However, around half (48%) of people plan to travel as much domestically as they did before the crisis, and 22% said they will travel more. According to the survey, 42 percent of respondents will continue to travel worldwide, and 20 percent will increase it. Lonely Planet and Culture Trip have the ability to connect advertisers with these travel hungry consumers.

The main marketing goal for travel-related industries will be to educate people about safety precautions and inform them that they will be open for business at the start of the summer travel season. Anecdotal reports point this out Americans itch to get out After weeks and months indoors, although the travel volume is only a fraction of the previous year.

Travelers get back on planes at higher levels. with data from the Transportation Security Administration This shows that the volume of people screened at airports has increased by 400% from a low of around 87,000 on April 14 to around 441,000 people on June 7. The trend is positive, even though the volume is less than 20% of its 2019 value when people travel again, advertising revenue for brands like Lonely Planet and Culture Trip is likely to increase.