These are tough times where the novel coronavirus has turned businesses into chaos. The effects of the pandemic are scary and uncertain to be honest. Due to the lockdown lasting several months, the hotel industry suffered a significant setback as international travel was severely restricted. As a result, hotels are no longer getting enough business like they used to, he says Marcus Debaise, an entrepreneur and business leader.
As businesses gradually return to normal, the hospitality sector can increase profits by adopting new tactics and eliminating the old ones. Here’s how:
Marcus Debaise suggests reaching out to millennials
Studies show the millennial generation is interested in traveling again with the retreating corona pandemic lately. The ordering and locking at home only left millennials looking for the great outdoors. With loose rules, millennials have already started to travel within their own country, if not abroad immediately. The young generation loves traveling, staying in luxury hotels and having a strong bond with material comfort. With these factors in mind, hotel companies can ask millennials for more business opportunities.
Based on the results from SayNTouch, 90 percent of millennials prefer authenticity rather than looks. If your hotel has a technically friendly way of communicating with guests, especially when it comes to social media presence, custom messaging, online booking, 24/7 service, and mobile-first customer experience these are some of the best ways to interest millennial travelers.
Remember to improve hotel facilities and services
You can increase the bottom line by upselling. This includes a free meal, wellness offers at discounted prices, one-time free access to the fitness center and the like. Marcus Debaise It is known that hotels make the most of their facilities and services to get great deals that customers cannot refuse. You need to delight guests with several unique offers to sell your hotel services to audiences or individuals when customers book rooms in your hotel. Here are a few ways you can upsell:
- Include extra perks like breakfast, a bottle of red wine, etc.
- Upgrade a guest room for a small fee
- Offer reduced offers with time restrictions
- Offer regular customers a rewards program
- Offer more discount if a guest books more than a single room
Reach business travelers
Arousing the interest of Companies Travelers with pandemic restrictions are slowly being relaxed. Make sure you have all the amenities and corporate packages to meet the needs of the business traveler. With more virtual meetings in 2020, business owners and executives are looking for face-to-face meetings when the pandemic subsides at some point. It’s a great opportunity for hotels to revitalize their business and not let go of it at all costs.
Offer special rates for rooms, conference rooms and loyalty points for business travelers. Customize packages to host business events in your hotel. It will help you highlight your hotel facilities and the quality of service to your potential business guests.
Keep these tips in mind to kickstart your hotel business and increase revenue amid the pandemic. As the crisis slowly recedes, you can expect better days with smart business strategies.
