LAS VEGAS, March 24, 2021 / PRNewswire / – MGM Resorts International (NYSE: MGM) received a Gold Award for Corporate Social Responsibility and a Bronze Award for Integrated Marketing Campaign at the 64th Annual Adrian Awards. the largest and most prestigious global travel marketing competition.
For 2020, the Hospitality Sales & Marketing Association International (HSMAI) has redesigned the Adrian Awards to reflect the current travel landscape. The focus categories include corporate social responsibility, crisis communication / management, recovery strategies, and talent and leadership development Adrian Award categories.
“We are honored to receive this recognition for our COVID-19 relief efforts and donations from last year. The communities in which we operate have always been our top priority. The teams were instinctively mobilized within a few days to address the.” To help those in need, “he said Jyoti Chopra, Chief People, Inclusion and Sustainability Officer of MGM Resorts International. “We not only provided food and resources in good time, but also ensured the safety and well-being of our neighbors and colleagues.”
Like the strip in Las Vegas and regional resorts closed, the company quickly collected unused groceries from its resorts and donated more than 662,000 pounds of groceries – or 552,000 meals – to the communities in which it operates. Through his colleagues in MacauIt procured and delivered 261,000 dresses, 200,000 gloves and 500,000 KN-95 masks to the state Nevada. The MGM Resorts Foundation also expanded the Employee Emergency Grant Fund to provide financial assistance to eligible employees and their families. The fund was paid out $ 15.5 million, which covered 21,000 bill payments for current and former employees in need of assistance.
In the meantime, the MGM Resorts marketing team had to figure out how to entertain guests remotely. “We had to find a way to engage and uplift our audiences – and we know we have to deliver in tough times. The online mirroring of our comforts and entertainment just made sense,” he said Sarah Moore, Vice President, Brand Marketing at MGM Resorts International. “We launched a multi-channel campaign called Together at Home that features recipes and videos from our home cooks, news from our entertainers, virtual DJ sessions and coverage of record-breaking donations of perishable goods.” With over 200 videos produced and 4.3 million views on social media, the team reported a 200 percent increase in engagement rate compared to pre-COVID-19 content.
MGM Resorts was honored during the virtual celebration of the HSMAI Adrian Awards on March 23, 2021Recognition of best practices, innovation and community. This celebration, attended annually by nearly 1,000 hospitality, travel, and tourism marketing executives, is a must for the industry. The Adrian Awards virtual celebration honors award-winning work and the people behind it with Lifetime Achievement Awards, HSMAI Top 25 Extraordinary Minds in sales, marketing and hospitality revenue optimization, and more.
The winning entries will be displayed in the Winners Gallery on the Adrian Awards website after March 23 Celebration. visit www.AdrianAwards.com Further information on the event and competition as well as the winner gallery of the Adrian Awards.
“The Adrian Awards will have a new and important meaning in 2021,” he said Robert A. Gilbert, CHME, CHBA, President and CEO of HSMAI. “Hospitality and tourism professionals continue to face growing challenges due to the ongoing pandemic that requires new levels of innovation and ingenuity to survive. HSMAI is proud to recognize the extraordinary efforts of those responsible for sales, marketing and revenue optimization in the Hospitality Industry in these unprecedented times to recognize Adrian Awards. By recognizing incredible work, we will reinvigorate the spirit and strength of our industry to fuel and fuel the recovery. “
ABOUT MGM RESORTS INTERNATIONAL
MGM Resorts International (NYSE: MGM) is an S&P 500® global entertainment company with national and international locations offering world-class hotels and casinos, state-of-the-art meeting and conference rooms, and incredible live and theater entertainment experiences. and an extensive selection of restaurants, nightlife and retail options. MGM Resorts creates immersive, iconic experiences through its suite of Las Vegas-inspired brands. The MGM Resorts portfolio comprises 29 unique hotel and destination gaming offers in The United States and MacauThese include some of the industry’s best-known resort brands such as Bellagio, MGM Grand, ARIA, and Park MGM. The company’s 50/50 business, BetMGM, LLC, offers US sports betting and online games through market-leading brands such as BetMGM and partypoker. The company is currently pursuing a targeted expansion in Asia thanks to the integrated resort option in Japan. By “focusing on what matters: hugging humanity and protecting the planet” philosophyMGM Resorts is committed to creating a more sustainable future while improving the lives of its employees, guests and the communities in which it operates. MGM Resorts worldwide employees pride themselves on their company being recognized by FORTUNE® Magazine as one of the world’s most admired companies. For more information, please visit us at www.mgmresorts.com. Please also connect with us @MGMResortsIntl on Twitter as well as Facebook and Instagram.
The Hospitality Sales and Marketing Association International (HSMAI) is committed to growing the business of hotels and its partners and is the industry’s leading proponent of smart, sustainable hotel revenue growth. The association provides hospitality professionals and their partners with tools, insights, and expertise to drive sales, inspire marketing, and optimize revenue through programs such as the Marketing Strategy Conference, Adrian Awards, and HSMAI ROC. HSMAI was founded in 1927 and is a membership organization with more than 5,000 members worldwide and 40 chapters in the Americas region. Connect with HSMAI at hsmai.org, HSMAI Facebook, HSMAI Instagram, HSMAI Twitter, and HSMAI YouTube.
MGM Resorts International
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SOURCE MGM Resorts International