IDeaS, a SAS company, the world’s leading provider of hotel revenue management software and services, today announced its expanded partnership with Millennium and Copthorne Hotels. After a thorough market assessment and pilot phase, the global hotel group will move on to IDeaS G3 Revenue Management System (RMS) in over 40 properties in Europe, North America, the Middle East and Southeast Asia.

Millennium Hotels and Resorts (MHR) invested the time and resources to conduct a live assessment of leading hotel RMS solutions. IDeaS G3 RMS impressed with the quality and speed of the data integration. G3 RMS also received points for its numerous improvements, including pricing and forecasting for room types, group rating, “what-if” analysis to determine the impact of price changes, and Investigator, which provides greater clarity about automated pricing and forecasting decisions of the system offers.

Saurabh Prakash, Group Vice President, Digital Marketing, Revenue Management, Loyalty and Distribution, MHR said: “The right revenue management system is the key to increasing the performance of our hotels. Given the amount of good revenue management systems available in the market, we wanted to have a fair valuation. We did a thorough, disliked, points-based exercise to test each system. We gave points for good and bad – we rated everything under the hood, from commercials and features to speed for the market and customer service. One of the turning points was the G3 RMS deployment at M Social Singapore. The efficient and smooth delivery was one of the most important success factors for IDeaS. I look forward to working closely with the IDeaS Blue Ocean Thinking Revenue Management teams and moving our relationship from strength to strength in the years to come. “

Ravi Mehrotra, President, Founder and Senior Scientist of IDeaS said: “We are honored to continue serving the renowned Millennium and Copthorne global hotel group. At IDeaS, we take pride in our entire suite of revenue science solutions and firmly believe in the superior capabilities of G3 RMS. So we were delighted that Millennium and Copthorne came to the same conclusion after a rigorous market assessment. We look forward to continuing to work closely with the hotel group as it embarks on an exciting new era on its revenue management journey. ”

About Millennium Hotels and Resorts

Millennium Hotels and Resorts (MHR) is the global brand of Millennium and Copthorne Hotels Limited, a global hotel company that owns, manages and operates over 145 hotels in approximately 80 locations. It has several different hotel brands, including Grand Millennium, Millennium, M Social, Copthorne, and Kingsgate, across Asia, Europe, the Middle East, New Zealand, and the United States. The properties are located in major gateway cities such as London, New York, Los Angeles, Paris, Dubai, Beijing, Shanghai, Seoul, Tokyo, Singapore and Hong Kong. At the best locations worldwide, MHR offers the perfect address for business and leisure travelers. https://www.millenniumhotels.com/

About IDeaS

IDeaS, a SAS company, is the world’s leading provider of revenue management software and services. With over 30 years of experience, IDeaS supplies revenue science to more than 15,000 customers in 143 countries. By combining industry knowledge with innovative data analysis technology, IDeaS creates sophisticated yet simple ways to enable sales leaders to make precise, automated decisions they can trust. Results delivered. Sales converted. Discover more profitability at ideen.com