One of the largest hotel owners in the US is experimenting with a new business strategy this year: billing guests for most services and amenities, just like in the aviation industry.

At about a dozen of his company’s independent hotels, Tyler Morse said, any guest can get early check-in, but it costs about $ 20. A similar late check-out fee applies. Use of the pool may be free on a Tuesday morning, but it costs $ 25 on a hot Saturday afternoon. Use of the fitness room and breakfast are also available at an additional cost.

In turn, these properties lower their nightly room rates to varying degrees, Morse said. His hotels trying the pricing model include the TWA Hotel at John F. Kennedy International Airport and the High Line Hotel in Manhattan, he added.

Mr. Morse, CEO of MCR Hotels, said there could be a rocky transition period before most hotel guests get used to the idea of ​​only paying for the services and perks they want. But he said the à la carte pricing approach is likely to become a success over time.

“Not every guest wants every product, and they don’t want to pay for something they would never use anyway,” he said. “Other owners are fully behind me, but the fear of change is always there.”