of the MSC group Cruise Division announced a new commitment to sustainability by pledging to achieve net zero greenhouse gas (GHG) emissions from its cruise operations by 2050.

The MSC Cruises and Explora Journeys brands will develop and implement fuel and technology updates that exceed the International Maritime Organization’s plan to reduce shipping emissions by 50 percent by 2050.

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MSC also signed the Getting to Zero Coalition’s Call to Action calling on companies to set a zero-emission shipping target by 2050, deploy commercially viable zero-emission ships by 2030, and work with the private and public sectors.

“As a family company with over three hundred years of maritime tradition, we have always felt a deep responsibility towards our marine environment and our planet,” said Pierfrancesco Vago, Executive Chairman of the MSC Group. “Today we are going one step further with our commitment by striving for a net zero emissions future within the next three decades.”

“We will do this by investing in the accelerated development and implementation of cutting-edge technologies that are used across our fleet, continuously raising the bar for environmental performance and advancing our industry,” continued Vago.

MSC also announced that it is participating in several industrial research projects aimed at developing technologies and fuels that have the potential to enable zero-emission ships, including hydrogen-powered ships, fuel cells on LNG-powered ships, fuel cell technology and carbon technology retrofitting, and ship design .

In recent years, the cruise company has focused on reducing greenhouse gas emissions intensity through the introduction of energy efficiency and operational improvement measures across its fleet, and achieved a 28 percent increase in efficiency in 2019 before the pandemic.