COVID-19 has been difficult for businesses, including those in the tourism sector.

On July 7, the Tourism Industry Association of the Yukon (TIA Yukon) and the Canadian Mental Health Association, Yukon Division (CMHA-YT) signed a Memorandum of Understanding (MOU).

The MoU outlines the joint commitment of both organizations to provide quality mental health support and programs to the Yukon tourism industry.

It will be another difficult summer for tourism businesses and the road to recovery will be tough once COVID-19 restrictions are relaxed.

“The Yukon tourism industry is on a long recovery road ahead of the business owners, and we want to make sure the operators look after themselves as much as they looked after their businesses and employees,” said Blake Rodgers, TIA Yukon CEO.

TIA Yukon recognized the need for tailored mental health support for the tourism industry as the COVID-19 pandemic began. During this time, operators struggled to stay afloat while complying with and complying with changing restrictions and guidelines.

In the summer of 2020, TIA Yukon and CMHA-YT partnered to offer mental health workshops for the tourism industry.

The purpose of the workshops was to help the tourism community cope with the pandemic and the new realities that come with it.

Tiffanie Tasane, Executive Director, CMHA-YT, spoke about the importance of the partnership, noting that “Mental health problems and illness are the leading cause of disability in Canada.

“CMHA, Yukon Division commends the work TIA Yukon is doing with its members to maintain their mental health, provide and promote resources, and improve community wellbeing,” said Tasane.

As the territory’s tourism industry slowly began to recover, both organizations saw the need for further collaboration.

The MOU document describes how the two organizations support each other and provide advice on delivering further mental health workshops, resources and programs to the industry.

Contact John Tonin at