A new hotel in the far north of Fort Worth is called Avid dispenses with fancy “extras” and focuses on a few basics that every traveler wants: a good night’s sleep and a free breakfast the next morning.

Avid Hotels, a new “for the modern traveler” brand from IHG Hotels & Resorts, opened its first North Texas property on April 21 in the Fossil Creek area of ​​Fort Worth, near I-35W and Loop 820, at 6225 Sandshell Dr. (If you are) Go north 35 and look right past Seven Mile Cafe and Chili’s.)

The 42,000-square-foot hotel has 95 rooms – 46 with king beds and 49 with two queens – for a median price of $ 95 to $ 100 a night.

“At our core, we deliver the fundamentals that are exceptionally well done at a fair price,” said Karen Gilbride, VP of Avid Hotels, in a press release. “The Avid Hotels brand brings its key values ​​of ‘Fresh, Fair and Frank’ to life in every touch of the experience to deliver a first class guest stay, including a good night’s sleep, free take-away breakfast, and seamless technology – the essentials of the day-to-day To travel. “

In order to achieve this goal of a “good night’s sleep”, the guest rooms are equipped with:

  • Beds with sound-absorbing headboards

  • high quality mattresses and bed linen

  • Choice of firm or soft pillows

  • Blackout blinds

  • A 55-inch TV for those who want to fall asleep in front of a big screen TV

  • Free WiFi for those who like to fall asleep on their phones

  • a guarantee that every room has been cleaned according to a 50-point checklist

Rooms ranging in size from 220 to 275 square meters are also designed with an open, minimalist aesthetic, such as hanging your clothes on hooks in “open closets” instead of opening and closing the doors of a traditional closet.

“The open closets are the right size for our guests’ typical one to two night stays while eliminating drawers and fixtures that can collect dust over time,” says Gilbride.

The free breakfast starts with individually brewed coffee from bean to cup. a cooked breakfast such as a breakfast sandwich or scrambled egg bowl; and a selection of breakfast items such as yogurt, fresh fruit, bread, cereal and oatmeal to take away. Breakfast has become a “luxury” that many luxury hotels don’t even offer these days.

“Through research, we’ve found that creating a round breakfast display reduces buffet lines as diners feel empowered to walk and get what they need instead of waiting in line for a standard buffet,” says Gilbride . “Here we offer premium take-away items that are healthy and have recognizable brand names that our guests would find in their grocery store or in their own kitchen.”

The hotel also has admirable eco-friendly initiatives. As part of parent company IHG’s global efforts to reduce waste, personal care products such as shampoo and body wash are not made in individual bottles, but in bulk, and made from natural ingredients and recyclable packaging. Free still and sparkling water dispensers allow guests to refill their own bottles.

The Avid Hotels brand is part of IHG Hotels & Resorts’ Essentials brand portfolio, which includes Holiday Inn and Holiday Inn Express. Since its launch in 2017, the brand has grown rapidly in the United States and Mexico. Fort Worth is the brand’s 37th property and the first in DFW.

“We’re excited to bring the Avid Hotels brand to the vibrant city of Fort Worth,” said Kalpesh Patel, owner of Avid Hotel Fort Worth – Fossil Creek, “and helping guests experience all that the area has to offer has to offer. ”

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