NMTD messages:

SANTA FE – Discover a new part of the land of enchantment – that is the message of a new campaign announced by Airbnb and the New Mexico Department of Tourism to support local travel across the state.

As communities reopen and work to recover from the effects of the COVID-19 pandemic, the campaign is encouraging the state’s residents to visit six different regions of New Mexico – the Northwest, North-Central, Northeast, Central, and Southwest Southeast – to explore and support the small businesses and communities that rely on tourism.

Whether travelers want to explore the state’s iconic landscapes, enjoy its unique cuisine, or learn more about New Mexico’s rich cultural heritage, the targeted social media and email campaign will provide a curated list of nearby stays and experiencesso to help travelers plan their future trip to New Mexico.

“New Mexico can reopen its doors to visitors when travel picks up. Creative partnerships in travel planning and booking will enable us to reinvigorate demand and inspire potential travelers to choose New Mexico for their next vacation, ”said Tourism Secretary Jen Paul Schroer. “This partnership with Airbnb is a great opportunity to re-create awareness of New Mexico as a premier vacation destination in a way that encompasses all regions of our state.”

The campaign to promote the Land of Enchantment leverages emerging local, family, and rural travel trends. According to Airbnb Survey data*, 56 percent of US travelers prefer a domestic or local destination versus just 21 percent who want to visit an international and more distant location.

This summer, the most popular type of travel is families traveling to remote destinations. Airbnb’s 2021 Travel and Life Report Family trips found ** account for 31 percent of total overnight stays booked in the US this summer. This great rural escape is a trend that we see across all groups and locations. In 2015, rural travel accounted for less than 10 percent of nights booked through Airbnb worldwide, and in 2021 it is now 28 percent of nights booked in the U.S.

“Many communities are working to rebuild tourism, and Airbnb wants to be a partner in that effort, including here in New Mexico,” said Toral Patel, Airbnb policy manager for New Mexico. “The Discover the Land of Enchantment campaign will support the state’s economic recovery and help travelers relive the places that make New Mexico unique.”

Partnering with the New Mexico Department of Tourism is part of Airbnb’s work with destination marketing organizations, governments, and nonprofits to support local economic recovery. So far, Airbnb has secured itself more than 100 partnerships and collaborations in more than two dozen countries to help communities reap the economic benefits of travel for residents and small businesses.

Promote safe and responsible travel

The campaign will highlight not only local stays and attractions, but New Mexico as well. advertise Safe promise Campaign that encourages travelers to follow COVID Safe Practices (CSPs). Certain public health requirements may still apply, and the New Mexico Department of Tourism reminds prospective travelers to review these guidelines when planning a trip to the state. More information here: https://www.newmexico.org/covid-19-traveler-information/

Corporations across New Mexico work hard to deliver safe, enjoyable experiences that put community health first. Travelers can search for New Mexico Safe Certified restaurants, shops, and other tourism companies that have completed training in industry-specific COVID Safe Practices.