Where did the summer go? It has been another quiet week in the online travel world, although I expect things will improve in the coming weeks when everyone returns from their summer vacation. Enjoy.
Travelport and Amazon Web Services Announce Travel Startup Accelerator
(“Travelport Teams with Amazon Web Services to Support Travel Startups,” September 2, 2021 via Skift Travel News) (subscription may be required)
Recently, Travelport and Amazon Web Services (AWS) announced the launch of a travel startup accelerator designed to provide travel businesses with access to data and channel expertise, potential supplier partners (including hotels), and potential travelers. In the opening session, 10 travel startups with a focus on digital marketing and personalization will be presented. The judges include representatives from American Express GBT, Internova and Priceline.
Recent studies reveal Gen Z’s online travel preferences
(“What Do Generation Z Travelers Want From Online Travel Brands?” Aug 31, 2021 via Phocus Wire)
Generation Z travelers born between 1997 and 2021 are the focus of several recently published travel studies, including a recent study by Phocuswright Research. According to the studies, Generation Z travelers (who have never lived without readily available internet access) are increasingly relying on online travel resources (especially OTAs) for travel inspiration, planning and booking. Although this generation is less branded and generally less likely to participate in loyalty programs, participation in OTA loyalty programs is higher among this population than any other generation. The Phocuswright study also found that this generation is more open to booking trips through other unique brokerage options like Google or travel membership services. What are Generation Z travelers looking for when planning trips? The studies show that inclusivity, diversity, sustainability and safety have the highest priority.
