Pink tourism to obtain increase throughout the Could Day holidays for CPC centenary celebrations

Tourists crowd a red tourism attraction in Shanghang County, southeast China’s Fujian Province, on Feb.10. Photo: VCG

“Red Tourism” is expected to get another boost in the coming May Holidays and become a featured tourism category as China celebrates the centenary of the Chinese Communist Party.

Popular venues include the CPC First National Congress sites in Shanghai and Zhejiang Province, Jinggangshan Revolutionary Base in east China’s Jiangxi Province, and the Zunyi Conference Memorial Hall in southwest China’s Guizhou Province.

An official at the Zunyi Conference Memorial Hall told the Global Times that they were ready to receive large audiences during the May Holidays as people’s desire to learn and experience revolutionary history and culture has grown stronger recently.

“Now we’re getting 200 teams every day, almost twice as many as we were in 2019,” Nie Cai, a memorial hall leader, told the Global Times on Saturday.

She expected the number of tourists to continue increasing in May and June before the 100th anniversary of the Chinese Communist Party’s establishment in July.

“We’re expanding the main entrance to accommodate more visitors,” she said.

According to cpcnews.cn, the party’s official news website, Mao Zedong established his leadership of the party and the Red Army at the Zunyi Conference held in Zunyi in January 1935.

Guizhou has now established a red tourism route, and the number of tourists coming to Guizhou to participate in red tourism is increasing year by year, Cai said.

Visitors include young people, some of whom come to learn about the party’s history, as well as veterans who come to remember its revolutionary age, she added.

An employee of the South Lake Revolutionary Memorial Boat in Jiaxing, Ochina Province, Zhejiang, told the Global Times that “the number of tourists has increased significantly compared to the same period last year.”

“As the party prepares to celebrate the 100th anniversary of its founding in July, the number of tourists is expected to increase sharply in the coming months,” a Nanchang Memorial Hall official told Saturday the Global Times.

With this enthusiasm, southwest China’s Sichuan has launched 11 itineraries with 40 scenic spots under the motto “Revisiting the Long March Road,” and east China’s Jiangsu has launched 12 red tourism routes.

Xu Xiaolei, Marketing Manager at China’s CYTS Tours Holding Co, told the Global Times on Saturday that red tourism would become a relatively important growth point in the first half of this year.

According to the Ministry of Culture and Tourism, the number of red tourism trips taken annually rose from 140 million to 1.41 billion between 2004 and 2019.