“There were two reasons we moved our hotels to ROOMDEX,” said John Pedlow, vice president of revenue for Pacifica Hotels. “The first reason was the automation and rationalization of the upsell process through to the PMS.” The second reason is the range, ALL guests receive offers directly and from OTAs “

ROOMDEXPacifica Hotels, a pioneer in automated hotel upselling solutions, announces that Pacifica Hotels has activated ROOMDEX’s Upgrade OptimizerTM software in four hotels, including the Marina Del Rey Hotel (Venice, CA) and the Inn at the Pier ( Pismo Beach, CA) at Blue Sea Beach Hotel (San Diego, CA) and La Jolla Cove Hotel (La Jolla, CA).

Update optimizer is an automated hotel upsell tool that generates revenue directly on a hotel’s bottom line. ROOMDEX intelligently calculates the best upgrade offer price and ensures that only available rooms are offered. Along with the upgrade, guests have the option to purchase early check-in or late check-out. Late check-out is offered automatically prior to arrival and during the stay.

“There were two reasons we moved our hotels to ROOMDEX,” said John Pedlow, Vice President of Revenue at Pacifica Hotels“The first was to automate and streamline the upsell process through to the PMS. Other upsell software always only got us halfway there. Once the quote request was made, someone actually had to go and make sure it happened in the PMS. In contrast, ROOMDEX is fully integrated in the system. Our operations team doesn’t have to worry about anything. “

“The second reason is reach,” continued John, “other platforms only reach guests who are directly through our website. ROOMDEX offers apply to every guest in the system, regardless of whether they are booked directly with us or via an OTA We look forward to continuing to introduce ROOMDEX in our other properties. “

At Pacifica ROOMDEX Activated hotels have reported an average of $ 103 in additional room product upsell revenue per stay sold since using the hotel upsell tool. Upgrade OptimizerTM room revenue improves RevPar and increases ADR when hotels need it most – even when the occupancy rate is low.

“We have been extremely pleased with the performance we have seen so far in the Pacifica Hotels,” said Jos Schaap, CEO and co-founder of ROOMDEX. “Despite the occupancy problems caused by the pandemic, the Pacifica team has shown that this is possible.” still generate additional income in difficult market conditions. “


ROOMDEX’s The hotel upsell software “Upgrade Optimizer” automates, monetizes and simplifies the upgrade process for hotel rooms by putting the power of choice in the hands of hotel guests. Automation is the cornerstone of our pioneering platform for hotel optimization. ROOMDEX uses hotel reservations, guest data and its proprietary person and price algorithms to provide personalized digital offers and to significantly improve the customer experience. The hotel upsell tool relieves hoteliers of the working hours that other upsell solutions require, while offering high margin income and a significant ROI.

The company was founded by Jos Schaap, Pierre Boettner and Denis Bajet, three industry veterans (e.g. MICROS-OPERA (now Oracle Hospitality), StayNTouch, Shiji and Nor1) who together have over 90 years of experience innovating hotel software in PMS -Integrations bring together software for revenue management, BI, mobile, self-service and upgrade optimization. Since it was founded in spring 2020, ROOMDEX has visited more than 55 hotels with 5,500 rooms in the US, UK and Europe http://www.roomdex.io

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ABOUT Pacifica Hotels:

Pacifica Hotels was founded in 1993 to consolidate the hospitality industry of Invest West Financial Corporation, which has been involved in the acquisition, development, renovation and operation of high quality hotel and other commercial real estate properties for nearly 30 years. Today Pacifica Hotels is the largest owner and operator of boutique hotels on the Pacific coast. Pacifica Hotels 40 independent and flagged hotels in major California cities from San Diego to San Francisco and Hawaii offer great locations, AAA 3 and 4 diamond ratings, upgraded amenities and a high standard of guest service. For full hotel descriptions and reservations, see http://www.pacificahotels.com.

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