Silversea Cruises has updated Marketing Central, its online suite of marketing resources and sales tools for travel consultants. Silverseas Marketing Central has expanded to cover the US and Canada, UK and Ireland, and Australia and New Zealand markets, and is rolling out for the first time in Europe, Latin America, Asia, the Middle East and Africa.
The expanded Marketing Central provides a single point of contact for all marketing needs. It includes simplified access to a solid inventory of marketing assets, the latest travel agent incentives and tariffs, and more. Websites are optimized for faster loading times.
Marketing Central is located in the Silversea Travel Professional Center. Marketing Central enables travel agents to create effective campaigns that incorporate impactful, customizable marketing materials. This includes single and multi-voyage planes that the travel advisor can create to highlight up to 10 Silversea itineraries tailored to the interests of the clients. Silversea’s prepackaged web banners that drive digital traffic and demand; Promotional flyers that can be personalized with the agency’s logo, contact information and a call to action; and invitations to the Travel Advisor’s Silversea event.
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Additional materials include Silversea’s latest brochures, targeting toolkits to create a target-based campaign, and selling tools to generate business and improve consultant skills. Travel Consultants can also browse and quickly download Silversea images, videos, and logos. show current exclusive offers; Access to company press releases; Read inspiring articles on Silversea’s travel blog Discover. and connect with the Silversea Sales Support Team.
Silversea’s expanded Marketing Central platform follows the launch of the cruise line’s Virtual Visits, a new series of weekly videos from Silversea’s global sales and marketing teams designed to engage and educate travel agents. The videos show the most important developments at Silversea, from product developments and insights into the destination to new offers and initiatives.
Consultants can register at the advanced Marketing Central at my.silversea.com. Travel agents who require additional information can contact the Silversea Sales Support team at 1-800-722-9955.