SiteMinder, the world’s largest open hotel commerce platform, is expanding its metasearch and hotel payment programs to give hotels more choices to manage and protect their revenue in unpredictable travel markets.
SiteMinder is expanding its Metasearch program ‘Demand Plus’ to include trivago, the world’s largest website for comparing hotel prices. With Demand Plus, hotels can set up, bill, bid and manage their metasearch entirely from SiteMinder and pay for completed stays booked directly through their own Google and now trivago website.
In the period from October to December 2020, when hotel bookings worldwide fell to 41.2 percent of the previous year’s level in SiteMinder World Hotel IndexThe total number of bookings made through Demand Plus increased. One hotel that sees the benefits is Grupo MX in Mexico. Mauricio Hernandez, Manager of Commercial Connections, said: “Demand Plus has increased direct reservations for my hotel by 30 percent. With our official website offering the most competitive rates and now showing up in meta search channels, we have more opportunities to generate direct reservations. ” “”
Another hotel is the Hotel Aquino in Berlin. The property’s Business Development Manager, Benedikt Winkels, says: “Despite the generally difficult market conditions, we have seen an encouraging number of bookings through Demand Plus. For us, this is an important part of our efforts to increase direct sales.” Market is recovering and moving into the future. “
Not only is SiteMinder increasing the demand for Plus, it is also providing hotels with the ability to process guest payments through its platform. This is part of the SiteMinder Pay program, which offers integrated payment solutions. The new feature will allow hotel subscribers to process payments and refunds for bookings via OTAs more securely by digitizing the process instead of manually processing credit cards.
SiteMinder has expanded its metasearch program ‘Demand Plus’ to include trivago and, as part of the SiteMinder Pay program, has introduced the option for hotels to process payments from guests via its platform. – –
Photo: SiteMinder
The feature is aimed at thousands of hotels that have not yet integrated their booking technology into their property management system and therefore records their guests’ credit card details in non-secure, often paper-based locations. Research by SiteMinder shows that four out of five of these hotel customers currently log into their platform at least daily to access their guests’ credit card details and enter this information manually into their property management system or point of sale terminal. By allowing guest payments to be made on the SiteMinder platform, these hotels can process payments at the time of booking or quickly after the first deposit is made to reduce credit card fraud, improve payment management security, and get cash to the bank faster. In addition to providing a contactless payment option for guests, hotels can eliminate the risk of credit card declines or guest no-shows, predict when future payments will arrive, and issue refunds with no lodging or guest fees. Early adopters of SiteMinder Pay also report that they save an average of 4.2 minutes of manual processing per booking.
The growth of SiteMinder’s Demand Plus and Pay programs is addressing two of the most complex and critical areas of hotel e-commerce – direct bookings via metasearch and payment management – at a critical time. By reducing the complexity associated with both, SiteMinder gives hotels more choices to manage their direct and indirect revenue streams and protect those in the current travel climate and beyond.
“Right now, hoteliers around the world are faced with the double challenge of using fewer travelers and an increasingly complex variety of digital marketing options. Most hotels do not have the budgets and resources they need to take advantage of all the opportunities available to themselves improve yourself. ” and improve the way they manage their revenue, “said Dai Williams, Chief Growth Officer, SiteMinder.” The growth of SiteMinder’s metasearch and payment programs is part of our commitment to providing hotels with greater choice during this troubled time and while travel is relaxing support.”
Adopting SiteMinder’s transaction-based offerings, including Ask for more and SiteMinder Paygrew over 50 percent in year through March 2021, driven by deeper hotel customer needs met by SiteMinder’s hotel trading platform and partner ecosystem during the pandemic.
About SiteMinder
In an age of increasing choice and accessibility for curious travelers, SiteMinder is there to free hoteliers with technologies that make a big difference. SiteMinder is the world’s largest open hotel commerce platform and is a technology pioneer for intelligent and simple solutions that enable hotels to be used wherever their guests are at every stage of their journey. This pivotal role has earned SiteMinder the trust of more than 35,000 hotels in 160 countries to generate more than 100 million hotel reservations worth over $ 35 billion in annual revenue. For more information visit siteminder.com.
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