Social media marketing in the hospitality industry is an effective technique for hoteliers to connect with potential visitors, increase reservations and revenue, and increase the visibility of their hotel or property.

Have you had the feeling for a long time that the visibility of your hotel is being impaired?

It can be frustrating and disappointing when you have a lot to offer but have no way of getting it across to your visitors.

Using social media for marketing literally opens many doors for your hotel.

This blog tells you something Social media marketing is
for hotels and how you can use digital platforms to support your hotel with social media campaigns and marketing.

What is social media marketing in the hotel industry?

The process of promoting and promoting a hotel or property using social media can be defined as social media marketing in the hospitality industry. Such a process can involve a variety of activities ranging from posting or sharing photos and videos to paid advertising on social media.

Social media marketing is particularly beneficial in the hotel industry. Because platforms like Facebook and Instagram are ideal for addressing old and potential guests with fresh advertising content.

These platforms also have built-in analytics tools that you can use to track user activity and engagement. In addition, these pages often offer useful components for hotel advertising, such as customer reviews, ratings and the ability to invite users to events.

Now are you wondering which websites are the best to use social media marketing to promote your hotel business?

Best platforms for social network marketing for hotels

There are several social media advertising platforms out there these days. The many options available to hoteliers are becoming more and more intense. Therefore, it would be difficult to interact on all major platforms at the same time and make an effective contribution.

Hence, when it comes to organic social media marketing, you need to choose your platforms wisely. In the hospitality industry, the role of social media is to attract new guests and connect with both new and existing customers. Let’s find out about two of the best social media marketing platforms for hotels.


Given its tremendous popularity, Facebook ranks first among social networking platforms. As the most accessible social media site, Facebook offers several ways to promote your hotel as it is the ideal platform choice for many hoteliers.

You can add a variety of additional tabs and cross-references to all other social networks and websites that use Facebook. It’s also a great place to show off all of your contacts, facilities, and amenities.

You have enormous reach potential on Facebook. This becomes much more apparent once you start using paid social advertising to target customers directly.

Here are seven things you can do as part of social media marketing in the hospitality industry on Facebook:

  • Create a Facebook page for your hotel’s brand and complete the profile with details like description, industry, location, contact information, etc.
  • Set your username so that everyone can recognize you.
  • Post about local scenic areas or eye-catching shots of the indoor and outdoor areas of your hotel.
  • Post short videos, stories, and live videos, as well as reports on promotional offers, specials, and discounts.
  • Convince your guests to include check-ins or location tags in their travel pictures and videos and offer tempting benefits in return.
  • Offer rewards and run competitions. Participate in discussions on posts promoting your hotel’s brand.
  • Use Facebook Ads to increase your visibility and bookings.


Instagram is the second most popular social media network after Facebook and is best known for sharing photos and videos. There is no more popular medium for posting travel photos and videos than Instagram.

Travelers like to curate perfectly captured images, write beautiful captions, and use popular hashtags to inspire other travelers to plan their trips. Therefore, your hotel brand needs to be part of this community.

You can address potential visitors and publish content relevant to your hotel and your destination on Instagram.

Here are four things you can do on Instagram as part of hospitality social media marketing:

  • Create an Instagram business profile for your hotel’s brand and fill in all the required information.
  • Post high-resolution and fascinating photos of the ambience, activities and attractions of your hotel.
  • By incorporating new role trends, you can post tourism tips, local cuisine recommendations, photos of your appearance, future events, and promotional offers.
  • Instagram Stories allows you to capture and post extraordinary moments, ask questions, and share instant updates on your hotel’s inventory.

Now that you know about the top two social media sites and what you can do to promote your business. Let’s learn some of the top tips to help you be more mindful when promoting your brand on social media.

3 tips to promote your hotel with social media marketing

Hospitality’s social media marketing can help you promote your hotel or property in a number of useful ways.

You can entice users to like and share your hotel or accommodation page by offering incentives in the form of discounts or coupons. You can target individuals based on their likes and dislikes, age, location, and many other factors to promote your hotel in your social media marketing campaign.

To establish a successful and thorough social media marketing strategy, here are three social media marketing tips for you:

1. Consider seasons.

When planning your marketing strategies, consider seasonality. The seasonality factor can be applied to the content to be published based on different public holidays and off-peak, mid-day, and peak business hours.

Given the time of year and your goals, your content will constantly change.

In the off-season, you can increase your reservations by offering seasonal packages or activity-oriented offers on social media. In the high season, on the other hand, you can advertise your hotel on social media and present your top achievements. This strategy will get people to book early so they don’t miss out.

2. Continue to improve by applying what you have learned from brand management.

Take note of feedback from social networking sites and improve the guest hotel experience. Regardless of whether the reviews are positive or negative, make sure you respond to any feedback so that users know that your hotel cares about their opinion.

Especially if you get positive feedback, don’t forget to share it with your followers, because no content is a better social media promotion for hotels than positive feedback.

3. Influencer Marketing is the New Big Thing.

Social media influencer marketing has spawned many social media celebrities and can boost your hotel business in the same way. Because of their large fan base, many Instagram travel bloggers and influencers make money from influencer marketing.

For money or a luxurious package deal, you can look for your services in advertising on social networks in your hotel. Discover the influencers in your region or those who can get your target audience to act and reach them.

Make sure you have a clear plan before inviting travel influencers to stay at your hotel. First and foremost, keep an eye on your budget. This will help you determine the type of influencer that you can afford.

Micro influencers might want to trade services, but macro influencers would want big bills. Finally, after setting your budget, decide what you want to achieve with this carefully thought out plan.

Cooperate with us

at AxisRooms, we are adequately equipped for all your hotel’s social media marketing needs.

But that’s not all!

Work with AxisRooms and benefit from our Channel manager and Booking engine Services. Our feature-rich tools make it easy to manage reservations, double bookings, overbookings and other hotel operations.

Editing of AxisRooms

AxisRooms, a provider of hospitality software suites, is committed to helping your business grow not only with our cutting-edge products and services, but also with the latest updates from the travel and hospitality industry. Do you have something to say? Write to us at: [email protected]