Scenes from a lavish St. Regis Midnight Supper with internationally known Chinese supermodel Xiao Wen Ju
The new brand film shows the international Chinese model Xiao Wen Ju as the embodiment of the modern St. Regis Luminary and explores the brand’s beloved rituals and glamorous traditions.
HONG KONG – St. Regis Hotels & Resorts, Part of Marriott Bonvoy’s Portfolio of 30 extraordinary brands, launched a series of avant-garde short films across the Asia-Pacific region that present and celebrate the exquisite, time-honored rituals of the St. Regis brand through bold and glamorous perspectives. With an internationally renowned Chinese supermodel Xiao Wen JuThe film pays tribute to the brand’s storied heritage and underscores the vibrant spirit and “Live Exquisite” traditions of St. Regis.
“We’re excited to celebrate our iconic St. Regis brand in this film series starring our brave heroine Xiao Wen Ju, who represents the understated charm, charisma and style of the modern St. Regis Luminary, the global influencer and are discerning taste makers. “said Jennie Toh, Vice President Brand Marketing and Management, Marriott International Asia Pacific. “The St. Regis philosophy ensures that every detail is perfect to welcome our guests. This enhances their personal journeys, inspires them to welcome the many joys of chance and discover the brilliant facets of their own exquisite experiences. “
Ju, who has run for the world’s leading luxury brands, is the modern embodiment of that ethos. “The St. Regis brand appeals to the next generation looking for new and unexpected experiences while traveling,” she said. “Through the creative lens of this inspiring video series, I look forward to sharing the timeless luxury and exceptional contemporary style of St. Regis.”
The St. Regis Qingdao, which opened earlier this year, provided the breathtaking backdrop for the video. The new hotel is located in the landmark Haitian Center and offers a breathtaking view over the coastal regions of Shandong in northeast China.
The glamorous film, along with three short vignettes, adds a modern twist to the timeless architectural designs and celebrated traditions of St. Regis through the expression of dance and fashion, and showcases the brand’s renowned services and elements. This includes the St. Regis Butler, a unique service that ensures that each guest’s unique preferences are understood and implemented. Also featured is the St. Regis Bar, found in every hotel around the world, featuring striking, goal-oriented designer narratives and priceless works of art. The video also recognizes The Violet Hour, a new initiative launched in St. Regis bars in Asia Pacific to celebrate the art of drinking. Scenes from a lavish St. Regis midnight supper are also included, with exquisite tables that mirror the intimate after-party vibe of the original midnight supper given by Mrs. Astor, Matriarch of the founding St. Regis family, the Astors, and doyenne of New York high society at the turn of the century. The video continues with another cherished ritual, champagne sabrage, which takes place at all St. Regis hotels and resorts around the world to celebrate the transition between day and evening and to welcome the endless possibilities of the night.
The St. Regis video was produced in collaboration with Vogue and staged by the Shanghai-based fashion director Lyu Mo, known for their intricate, avant-garde imagery. It shows the ethereal environments and details of St. Regis, reflecting people’s desire for their best selves and inner fantasies.
The St. Regis “Live Exquisite” film can be viewed online here and will be released regionally through print, digital, social and out-of-home placements across the Asia-Pacific region from December 2021.
