Wheelbarrows (BarrowsHotels.com), the provider of hotel investment and advisory services for hotels in the Middle East and Africa is investing heavily in a more sustainable hotel industry.

A place where many people come together are hotels and hotel resorts. It is not without reason that the hotel industry is known as a major consumer of energy and consumption of food and beverages. But also think of the disposal of waste, for example. There is still a lot to be gained and improved in the hotel industry. Barrows Hotel Enterprises is focused on making the industry more sustainable and takes this into account when making choices for construction and hotel operators.

Employees and hotel guests play an important role in sustainability. New processes are used every day. The social responsibility of the hotel operator is increasing and this is necessary according to Chairman Erwin Jager of Barrows Hotel Enterprises.

Hotel operators and investors fully support making the industry more sustainable. It is necessary because one of the main drivers is the increasing attention of global society. “The hotel guest pays great attention to the sustainability of the hotels and we see that when they decide to book a hotel,” says Erwin Jager from Barrows.

Hotel guests are also increasingly willing to pay more for rooms and facilities if this benefits a more sustainable stay. This means that the investment can be paid back earlier than before.

As a hospitality professional, we are closely involved in the triangle between developer, investor and hotel operator. We have developed a sustainable strategy that is easy to implement during the construction phase and benefits the hotel operator’s operations. With these improvements, we are creating real added value, even if the location is in Africa, the Middle East or Asia.

Without a hotel operator, there would be no business model and therefore no cash flow. By focusing on sustainable elements, which establish the connection between the building and the company in the first phase, the company can meet the requirements of hotel guests for sustainable business processes much better.

The use of an international quality mark can therefore enormously strengthen the quality mark of the hotels and their management. Hotel guests really choose and are willing to pay a higher room rate or an additional service fee, says Erwin Jager of Barrows.

Barrows Hotel Enterprises manages more than 10,000 hotel rooms in more than 10 countries internationally. The company started in 2008 as a real estate investor in the Dubai housing market. Since 2012, Barrows has changed its strategy and the company is fully focused on the fast growing hotel industry in the Middle East and Africa.

Distributed by APO Group on behalf of Barrows Hotel Enterprises.

For more informations:
media@barrowshotels.com

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Sustainability is necessary for the hotel industry

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