The reality behind THAT cheeky new SA tourism advert

A cheeky new South Australia tourism campaign that debuted on Wednesday amazed many Aussies Who is behind the alleged April Fool’s joke?

The new campaign invites visitors to “go south with their mouths” and indulge in the wine, food, and “unforgettable experiences” that are on offer in the state.

In a detailed press release accompanying a website, Facebook and Instagram pages, the makers of the travel initiative claimed that this was a reaction to “a year full of adversity and economic difficulties”.

The new campaign invites visitors to go south with their mouths. Source: Taste Down South

“Although we cannot travel overseas, South Australia is a web of exciting, multicultural cuisine that industry workers from around the world call home,” the press release said.

“Our diverse bag in Australia is home to top chefs, industry-leading winemakers and producers of the most sought-after delicacies.”

The campaign caused a stir online, but tourism in South Australia says they are not behind it.

“We are definitely not,” a spokeswoman told Yahoo News Australia.

The South Australian Tourism Commission tweeted the Taste Down South initiative to answer some questions.

“Folks, we’re not – we’re not even sure we want to buy the TBH t-shirt (to be honest),” the commission wrote, noting the range of goods for sale.

So who is behind the cheeky idea?

A phone number for a Taste Down South representative, Clarke Reid, goes direct to voicemail and requests from Yahoo News Australia for comments have not been returned.

Although an Adelaide office was listed, the company’s home appeared to be in Queensland and linked to the two men behind the “CU in the NT” tourism campaign, the ABC reported.

Adam Blackburn and Blaze Tripp are Directors of ICBM, which the Taste Down South website is registered with.

The story goes on

The couple admitted on a podcast last year that they were responsible for the Northern Territory initiative.

“We’re just a couple of guys turning some ideas upside down,” Blackburn said at the time.

“It’s an invitation to the greatest area in the world, buddy, that’s it.”

No matter where it came from, the new campaign got some laughs online.

“All of a sudden I really want to go to Adelaide. But also Betoota – dat you? “said one woman, referring to the satirical website.

“I was in Adelaide. The food scene there is amazing enough to bring that ridiculous slogan to fruition, ”wrote another person.

Others called it “brilliant marketing” that gets people talking no matter what.

Yahoo News Australia contacted the company behind the “CU in the NT” campaign.

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