Tourism Australia urges Australians to take a trip to the country’s most epic vacation destinations. The next step in this year’s Holiday Here This Year campaign, Epic Holidays, was launched last week with Ambassadors Hamish Blake and Zoe-Foster Blake.

This $ 9 million campaign phase encourages Australians to keep traveling, book a longer stay, and enjoy the benefits of a larger domestic vacation.

Federal Minister of Commerce, Tourism and Investment Dan Tehan says now is the perfect time for vacationing Australians to have an epic vacation.

“Australians tend to spend more abroad than foreign tourists in Australia. That’s why we’d like Australians to treat their domestic vacation this year like a trip abroad. The net impact of Australian tourist spending in Australia was a positive benefit to the economy of approximately $ 7.5 billion in the December quarter. and in 2019, holidays of five nights or more contributed $ 31.8 billion to the economy, “Minister Tehan said.

Tourism Australia executive director Phillipa Harrison said the new campaign aims to encourage Australians to seize the opportunity to book an epic vacation, especially when the options to do so have been limited over the past year.

“To make the most of these epic vacation opportunities, we urge Australians to take a longer break of five days or more and explore the parts of the country that are particularly dependent on international visitors. Taking a longer break is not only good for our personal well-being, but also for Australia and the many communities and businesses that rely on tourism, ”said Harrison.

Talking about the possibilities for epic vacations in Australia, Hamish Blake and Zoe Foster-Blake explained that there are many reasons to travel around Australia, including wildlife, hiking, eating and drinking, and that Australians should do them justice by being use their time and energy.

The Epic Holidays campaign will be launched on a number of channels including TV, print, online, social media, content partnerships, search, radio, cinema and outdoor advertising. There is also a new online quiz to help Australians find their perfect vacation game. You can find this quiz on the official travel site australia.com. Campaign assets are also made available to the industry to use for their own marketing initiatives.

The campaign is also supported by a number of key partners including Flight Center, Travel Associates, Big Red Group and Klook.

Photo of Manuel Meurisse on Unsplash.