Tourism authorities have distributed 3.6 mln money vouchers within the mainland to draw guests

By the end of April, Macau tourism authorities had distributed 3.62 million cash vouchers in mainland China to boost visitor numbers. A total of RMB 40.2 million (MOP 50 million / US $ 6.2 million) has been redeemed and the transaction amount of RMB 888 million has been postponed, according to the Macau Government Tourism Office (MGTO) representative.

The Tourism Development Committee (CDT) convened the first plenary session of 2021 yesterday, chaired by Secretary of Economic and Financial Affairs Lei Wai Nong, which also includes Deputy Directors of the Macau Government Tourism Bureau (MGTO), Cheng Wai Tong and Ricky Hoi belonged.

According to the MGTO representatives, a total of 1.96 million hotel coupons were distributed, with 350,812 overnight stays redeemed. The preliminary figures show an upward trend in the first four months of 2021 in terms of average daily visitor arrivals and average hotel occupancy.

The average daily visitor volume rose from 18,000 in January to 26,600 in April, with the average hotel occupancy increasing from 41 percent to 60.1 percent and the length of stay of visitors in the same period was 1.7 days.

In order to promote the revitalization of tourism, the government of the Macau Special Administrative Region has taken a number of important initiatives, including the “Stay, Dine and See Macau” project, promotions in partnership with e-commerce companies, joint promotions for tourism + MICE, the Mega -Series promotional events entitled “Macao Week”.

The MGTO also organized a series of “Macau Weeks” in Hangzhou and Nanjing this year to raise the city’s profile as a healthy, safe, high-quality travel destination and to increase traveler confidence. Similar mega-promotional events are set to take place in various other cities on the mainland.

According to Secretary Lei, the implementation of the program “Expand visitor sources, revitalize the economy and secure employment opportunities” and the “2021 program for job security, economic stabilization and maintenance of the livelihood of residents” as well as the vaccination work of Macau’s tourism and economy are expected to “grow steadily” .