MIAMI BEACH (CBSMiami) – One man who knows a thing or two about Miami Beach and its brand is Bill Talbert, the President and CEO of the Miami Convention and Visitors Bureau. He spoke to CBS4’s Marybel Rodriguez about the chaos on South Beach and its possible long-term implications.

Marybel: “If someone focused on Miami’s tourism needs it, what do you think when you see what’s going on on South Beach?”

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Bill Talbert: “The problem now in Miami Beach is that it’s 10 blocks long by four blocks wide and 90 blocks wide. Such is its compact area, which, by the way, is open every 90 blocks throughout the day. It’s only in the evening when something happens. “

Marybel: “A few days ago, Miami Beach Mayor Dan Gelber said this mess is not worth the money. What do you think about it?”

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Bill Talbert: “One of the things that happened this year was that nobody could expect that amount of people. And what has happened for a year, all of us including these kids have been confiscated in one place, in a house, in a dorm, they couldn’t get out and right now people can start traveling. I think part of it is pent-up demand for travel and Miami Beach is such a popular place by the way. Now, if you look at the arrests, it’s 51% of the arrests from outside of the state. In the past, there were regional arrests during this period. “

Marybel: “Miami Beach is such a beautiful place that it is unfortunately doing terrible advertising. What’s the long-term damage to its reputation as a tourist destination? “

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Bill Talbert: I don’t think there is any long-term damage. I would be concerned if this happened every weekend for 52 weeks of the year. This is spring break, maybe Memorial Day, but it’s great for the rest of the year. Miami Beach, which we all know without those younger big crowds. The brand is so strong, one of the top brands in the world, and I don’t think the brand will suffer from that. There are some issues to deal with, but the long term business is coming back, tourists are coming back, we just have to work this through. “