Tourism plan to form Newcastle’s customer financial system as a vacation spot with a distinction

City of Newcastle

A unique plan to reposition Newcastle as a premier tourism destination with an emphasis on events, natural and cultural assets has been approved by the City of Newcastle.

Developed in collaboration with partners in the tourism industry, the Newcastle Destination Management Plan (DMP) will reset Newcastle’s tourist identity and brand in the highly competitive visitor economy and celebrate the differences between Newcastle’s natural and built heritage.

Mayor Nuatali Nelmes said there are significant opportunities for tourism-led economic recovery and success with initiatives and projects designed to attract new visitors and increase spending on tourists.

“The City of Newcastle is taking the lead in leading a collaborative and consolidated approach across the industry to make Newcastle the premier destination for future visitors and tourists,” said the Mayor.

“Before COVID-19, Newcastle’s tourism industry contributed $ 1 billion to the local economy every year. More than 5 million international and domestic travelers visited in 2019.

“This plan builds on the success of our event strategy as Newcastle has continued to grow its jobs and visitor economy over the past six years. We are demonstrating our strengths as a city, including capitalizing on our rich Aboriginal and post-colonial heritage, world-class coastline, and building our reputation as a world-class event city with an updated event strategy and expanded conference facilities.

“Our tourism product development program is a great example of what the City of Newcastle is already doing to support local tourism businesses. At the end of 2020, we offered training and B2B mentoring to 15 local companies to develop tourism products. The results have been excellent – several new bookable tourism products (including Newy Rides, Earp Distilling Co, Mitch Revs Gallery and Urban Hum), companies expanding their business, and most importantly, new hires.

“Ongoing investment in events and tourism is an essential part of building a thriving, diverse and resilient economy to future proof Newcastle and withstand disruptions like COVID-19.

“The DMP is a blueprint for government and industry collaboration, creating meaningful partnerships to achieve a shared vision for Newcastle as a key visitor destination.”

Brett Smith, director of strategy and engagement, said the city is focused on repositioning Newcastle as a leading tourism and major events destination to get tourism going again.

“The business events sector is showing signs of greenery and the city is well positioned to attract a future wave of national and international ‘revenge travelers’ as consumer confidence rises and travel restrictions ease around the world,” said Brett.

“Despite world-class beaches, a thriving arts scene and a culture of small bars, Newcastle is not always seen as a tourist destination. The DMP addresses this with a plan to expose misunderstandings and create a clear identity for the city.

“Newcastle is a contemporary urban playground, rich in heritage, full of art and culture with a vibrant nightlife and a stunning stretch of the east coast of New South Wales.”

Newcastle’s appeal and tourism infrastructure continues to grow as new hotels are under construction, including the five-star Kingsley Hotel in the former city administration center, Iris Capital’s QT Hotel, and plans to expand the historic Newcastle Post Office into a conference and event space .

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