Tripadvisor rolls out dwell sentiment dashboard to assist in tourism restoration

Tripadvisor launches live mood dashboard to aid tourism recovery
01/03/2021, from joke, in the marketing,
news,
Sectors

TRIPADVISOR launched a live data intelligence dashboard to aid target marketing organizations (DMOs) on their recovery journey.

Supported by ToUrism sentiment index, The dashboard is part of Tripadvisor’s broader suite of data intelligence products for DMOs known as the Tripadvisor Insights platform – A collection of measurement and insight tools that partners in the travel and tourism industry can use to manage their media campaigns and recovery activities. The solutions use user behavioral data to measure performance, gain competitive insights, and track the performance of destinations, properties, attractions, and restaurants over time.

TripAdvisor announced the launch of the Live Sentiment Dashboard in a statement and gave its customers vital oral insights into travel destinations, combining travel behavior insights with Sentiment Index technology.

The dashboard “expands the range of services on the Insights platform by providing customers with usable information on a daily basis, using insights from over 50 tourist touchpoints – including air access, accommodation and attractions. The dashboard’s analytics are based on real-time conversations across half a million platforms, including Tripadvisor. “

According to TripAdvisor, sentiment towards destinations and travel contributes to an overall rating that shows a destination’s popularity compared to competitors and enables DMOs to update campaigns, product offers and news faster and more effectively.

To address the challenges posed by Covid, the dashboard also includes a crisis analysis module that tracks the impact of the pandemic in locations around the world by uncovering emotional responses to categories such as healthcare, government and business.

“The recovery from Covid-19 is key this year. The Tourism Sentiment Index will provide DMOs with critical information and actionable insights that will enable them to better understand their travelers and the global landscape, leading to more targeted and strategic marketing and media placement decisions, “said Sarah Mathews, group leader, APAC Target Marketing Tripadvisor.

“The ability to get the right message to the right traveler at the right time gives DMOs an edge in planning and running campaigns with the goal of getting the world back on the road safely.”

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